Pepsodent: Toothbrush

Time for a new toothbrush? 3 months use reduces the effect by 85%.
On A Mission For Better Mouths.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Janne Uotila
Art Director: Tom Jakobsson
Copywriter: Juha Salminen
Photographer: Katri Pyynönen
Published: February 2008

12 comments

Takmelius's picture
Takmelius
198 pencils

You have got to be kidding me Ivan!!

filipe.matiazi's picture
filipe.matiazi
26 pencils

o.O

everartz's picture
everartz
7613 pencils

what is this???
--
Everartz

| Everartz |

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

Ivan... please, not.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is what is appalling.

a lot of times, campaigns that deserve a mention never find a place upfront. such a superb brief this one, and such pathetic advertising.

I'm startled at this piece being on the front page! My respect for this website and belief in it goes for a toss on seeing such ads.

~ old habits die hard, older ones never do ~

JAGGY's picture
JAGGY
1382 pencils

Now on, all ads will be posted here. No exhibition and all.

Jaggy, MICA Ahmedabad

consolidated.db's picture
consolidated.db
545 pencils

first thought

iT-iS-i's picture
iT-iS-i
1721 pencils

I'd love to hear what Ivan has to say about this...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Takmelius's picture
Takmelius
198 pencils

We're all waiting to hear from him.

Wordnerd's picture
Wordnerd
6662 pencils

ok ad sucks. but i loooved to work on a campaign using the tagline "on a mission for better mouths"! :))

burnhard's picture
burnhard
395 pencils

Cannes.

DJVassallo's picture
DJVassallo
243 pencils

straight, simple and rational... just like Finns are...
anyway that doesn´t justify how pathetic the ad is...

Log in or register to post comments