Pepsodent: Toothbrush

Time for a new toothbrush? 3 months use reduces the effect by 85%.
On A Mission For Better Mouths.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Janne Uotila
Art Director: Tom Jakobsson
Copywriter: Juha Salminen
Photographer: Katri Pyynönen
Published: February 2008

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Takmelius's picture
198 pencils

You have got to be kidding me Ivan!!

filipe.matiazi's picture
26 pencils


everartz's picture
7611 pencils

what is this???

| Everartz |

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

Ivan... please, not.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is what is appalling.

a lot of times, campaigns that deserve a mention never find a place upfront. such a superb brief this one, and such pathetic advertising.

I'm startled at this piece being on the front page! My respect for this website and belief in it goes for a toss on seeing such ads.

~ old habits die hard, older ones never do ~

JAGGY's picture
1382 pencils

Now on, all ads will be posted here. No exhibition and all.

Jaggy, MICA Ahmedabad

consolidated.db's picture
539 pencils

first thought

iT-iS-i's picture
1721 pencils

I'd love to hear what Ivan has to say about this...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Takmelius's picture
198 pencils

We're all waiting to hear from him.

Wordnerd's picture
6662 pencils

ok ad sucks. but i loooved to work on a campaign using the tagline "on a mission for better mouths"! :))

burnhard's picture
395 pencils


DJVassallo's picture
243 pencils

straight, simple and rational... just like Finns are...
anyway that doesn´t justify how pathetic the ad is...

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