Pepsodent: Toothbrush

Pepsodent: Toothbrush

Time for a new toothbrush? 3 months use reduces the effect by 85%.
On A Mission For Better Mouths.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Janne Uotila
Art Director: Tom Jakobsson
Copywriter: Juha Salminen
Photographer: Katri Pyynönen
Published: February 2008

Your rating: None Average: 2.4 (7 votes)

Comments

Submitted by Takmelius on Sun, 2008-03-23 07:22.

You have got to be kidding me Ivan!!

Submitted by filipe.matiazi on Mon, 2008-03-24 09:41.

o.O

everartz's picture
Submitted by everartz on Sun, 2008-03-23 10:57.

what is this???
--
Everartz

Submitted by Miss Candy Pop on Sun, 2008-03-23 12:13.

Ivan... please, not.

chintan ruparel's picture
Submitted by chintan ruparel on Sun, 2008-03-23 23:13.

this is what is appalling.

a lot of times, campaigns that deserve a mention never find a place upfront. such a superb brief this one, and such pathetic advertising.

I'm startled at this piece being on the front page! My respect for this website and belief in it goes for a toss on seeing such ads.

~ old habits die hard, older ones never do ~

Submitted by JAGGY on Mon, 2008-03-24 05:13.

Now on, all ads will be posted here. No exhibition and all.

Submitted by ajay create on Mon, 2008-03-24 08:41.

reduces the ads outcome 100%

Submitted by apseudobeing on Tue, 2008-03-25 01:02.

first thought

Submitted by iT-iS-i on Tue, 2008-03-25 02:03.

I'd love to hear what Ivan has to say about this...

Add insult to injury then burn the candle at both ends.

Submitted by Takmelius on Tue, 2008-03-25 08:43.

We're all waiting to hear from him.

Submitted by Wordnerd on Tue, 2008-03-25 11:42.

ok ad sucks. but i loooved to work on a campaign using the tagline "on a mission for better mouths"! :))

Submitted by burnhard on Thu, 2008-03-27 08:08.

Cannes.