Pepsodent: Toothbrush
Time for a new toothbrush? 3 months use reduces the effect by 85%.
On A Mission For Better Mouths.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Janne Uotila
Art Director: Tom Jakobsson
Copywriter: Juha Salminen
Photographer: Katri Pyynönen
Published: February 2008



12 Comments
You have got to be kidding me Ivan!!
o.O
what is this???
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Everartz
| Everartz |
Ivan... please, not.
this is what is appalling.
a lot of times, campaigns that deserve a mention never find a place upfront. such a superb brief this one, and such pathetic advertising.
I'm startled at this piece being on the front page! My respect for this website and belief in it goes for a toss on seeing such ads.
~ old habits die hard, older ones never do ~
Now on, all ads will be posted here. No exhibition and all.
Jaggy, MICA Ahmedabad
first thought
I'd love to hear what Ivan has to say about this...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
We're all waiting to hear from him.
ok ad sucks. but i loooved to work on a campaign using the tagline "on a mission for better mouths"! :))
Cannes.
straight, simple and rational... just like Finns are...
anyway that doesn´t justify how pathetic the ad is...
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