Pepsodent: Polygon

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil
Global Creative Director: Edgard Gianesi
Executive Creative Directors: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro

7 comments

morse's picture
morse
16233 pencils

Good, I like the look.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
30842 pencils

interesting.

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Stellar job. Not easy to promote something like toothbrushes.

talkingisfree's picture
talkingisfree
2599 pencils

Love the art direction. Really good. However it's a shame that it gets to the metaphor so radically. If it paid off the teeth more it would be brilliant. It does not have to reach impossible places, that's irrelevant. It has to reach parts of your teeth that it were impossible to reach. So yes, if the shapes were made out of white enamel, that would be great conceptually and this campaign would be awesome. As it is, it looks awesome but I think is not nailing it.

certaintly's picture
certaintly
4056 pencils

i agree with talkingisfree. except im even more on the disapproving end. i think this is a cheap visual gimmick.

the fact that it's the same execution being repeated 3 times is a testament to that.

Roger Keynes's picture
Roger Keynes
5498 pencils

For all your tooth breschering needs. ;)

Will Think for Salary

R B's picture
R B
316 pencils

why have people(ADs) suddenly shifted to these 3D executions these days?

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