Pepsodent: Lamb

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy

March 2011


dadada's picture
1720 pencils

very nice retouching, but visuals doesn't fit the claim, food inside a clean tooth is little bit strange for me.

Everybody is creative, be yourself.

dfr's picture
2 pencils

Teeth do not grow like sedimentary rocks...

monsieurange's picture
520 pencils

Yeah, and there are not color bunnies running through new york. So what? This is not science, is advertising.

That One Guy's picture
That One Guy
266 pencils

I think that these would work for a dentist office, not a toothbrush. You see, cavities allow food into teeth and if you don't see a dentist to fix that cavity food sits and festers. The tooth looks fine from the outside but it's what's on the inside that counts.

everartz's picture
7609 pencils

i think it works both ways, at the dentist's clinic and for the brush.. its showing strongly what happens in the tooth... i think i gotta check my teeth soon.. good work

| Everartz |

luispiter's picture
2756 pencils

Good Art direction..

atb2005's picture
13561 pencils

@that one guy

You are right! If food gets inside your tooth (and stays there for long), you will need to see a dentist. Brushing won't do anything. So this doesn't work, and the visuals are really skeevy. Great execution tough!

ace85le's picture
3939 pencils

This is really really good. Like it comes straight out from a dentistry class.


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