Pepsodent: Fish

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy

Published: 
March 2011

8 comments

luispiter's picture
luispiter
2756 pencils

I love it

Ordozgoiti's picture
Ordozgoiti
235 pencils

Yuck!

bi_sign's picture
bi_sign
262 pencils

Nice Art

TommyO's picture
TommyO
1866 pencils

And here I was, thinking that food gets stuck BETWEEN the teeth...

mr.x's picture
mr.x
996 pencils

Good idea! Nice art direction too, but I don't like the copy. Maybe poor translation.

martois's picture
martois
67 pencils

Yep, really nice art direction, copy could work harder but i can't think how, maybe a play on 'too long in the tooth..."

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ace85le's picture
ace85le
3939 pencils

This is really really good. Like it comes straight out from a dentistry class.

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grubstubbs's picture
grubstubbs
70 pencils

very direct and it makes me want to brush my teeth right away! love it!

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