Pepsodent: Chicken

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy


dadada's picture
1720 pencils

food inside tooth?? even if its funny visual but something is wrong in it, i think!

Everybody is creative, be yourself.

ace85le's picture
3939 pencils

its not wrong. it's not just food. it's cavity.


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celini's picture
90 pencils

Impresionante gráfica. Muy buena dirección de arte y excelente producción. El copy, perfecto. Directo y conciso.

luispiter's picture
2756 pencils

I love it...

adbot's picture
42 pencils

dadada, food that stays too long outside the tooth causes cavities inside the tooth. This is a good concept—just gross enough to solicit a reaction without being specifically, medically gross.

TatiiiAlmeida's picture
166 pencils

I like this one. Thank you for the new message for toothbrush. Great metaphor using archeology. "Old food becomes caries".

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Ron Burgundy's picture
Ron Burgundy
1634 pencils

impressive retouch Rudy!

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

Awesome !!

Himanshu Prabhakar

arun mahato.'s picture
arun mahato.
6 pencils

this visual is very strong

CuriousPencil's picture
4225 pencils

Perfect shade of Disgusting. Seems more of a dentist's campaign though - who's going to remember the brand?

jorguess's picture
46 pencils

works to me!

abake's picture
1264 pencils

I don't know, it just seems too much and too little. Too much drama and too little substance. Sure, if you don't brush your teeth you get caries, but how is that a new argument for a tooth-brush? I mean, any tooth-brush cleans the teeth, what's the point? Where is the novelty in the product? I suppose there must be some type of innovation, but there's absolutely no mention of it anywhere. Doesn't work for me, after the initial interest there's absolutely no reason or reward to make me want to buy the product.

teddykoo's picture
30 pencils

very funny...

sandipkayal's picture
270 pencils

what a art direction...great...


Nerazzurro's picture
35 pencils

the brand is too little..nice concept but for the wrong brand, unless it is very famous in indonesia dunno

NONE™'s picture
209 pencils

Good Job!!!!!!!


Anonymous Author's picture
Anonymous Author
1541 pencils

Looks good. Tastes even better.

Write a wise saying and your name will live forever – Anonymous.

ace85le's picture
3939 pencils

This is really really good. Like it comes straight out from a dentistry class.


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Galo's picture
446 pencils

The execution is not working for me, but I understood what they tried to do.

niniasufle's picture
407 pencils

great art :D

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