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Chicken

Agency: 
Published/Aired: 
March 2011
Description: 

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy

Comments (20)

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Highest Rated

niniasufle's picture
niniasufle
Activity Score 407

great art :D

dadada's picture
dadada
Activity Score 1720

food inside tooth?? even if its funny visual but something is wrong in it, i think!

Everybody is creative, be yourself.

ace85le's picture
ace85le
Activity Score 3939

its not wrong. it's not just food. it's cavity.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

celini's picture
celini
Activity Score 90

Impresionante gráfica. Muy buena dirección de arte y excelente producción. El copy, perfecto. Directo y conciso.

luispiter's picture
luispiter
Activity Score 2756

I love it...

adbot's picture
adbot
Activity Score 42

dadada, food that stays too long outside the tooth causes cavities inside the tooth. This is a good concept—just gross enough to solicit a reaction without being specifically, medically gross.

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

I like this one. Thank you for the new message for toothbrush. Great metaphor using archeology. "Old food becomes caries".

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

impressive retouch Rudy!

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Awesome !!
Indonesia

Himanshu Prabhakar

arun mahato.'s picture
arun mahato.
Activity Score 6

this visual is very strong

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Perfect shade of Disgusting. Seems more of a dentist's campaign though - who's going to remember the brand?

jorguess's picture
jorguess
Activity Score 46

works to me!

abake's picture
abake
Activity Score 1264

I don't know, it just seems too much and too little. Too much drama and too little substance. Sure, if you don't brush your teeth you get caries, but how is that a new argument for a tooth-brush? I mean, any tooth-brush cleans the teeth, what's the point? Where is the novelty in the product? I suppose there must be some type of innovation, but there's absolutely no mention of it anywhere. Doesn't work for me, after the initial interest there's absolutely no reason or reward to make me want to buy the product.

teddykoo's picture
teddykoo
Activity Score 30

very funny...

sandipkayal's picture
sandipkayal
Activity Score 270

what a art direction...great...

a CREATIVE drop

Nerazzurro's picture
Nerazzurro
Activity Score 35

the brand is too little..nice concept but for the wrong brand, unless it is very famous in indonesia dunno

NONE™'s picture
NONE™
Activity Score 209

Good Job!!!!!!!

NONE™

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Looks good. Tastes even better.

Write a wise saying and your name will live forever – Anonymous.

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www.twitter.com/@anonauth

ace85le's picture
ace85le
Activity Score 3939

This is really really good. Like it comes straight out from a dentistry class.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Galo's picture
Galo
Activity Score 446

The execution is not working for me, but I understood what they tried to do.

niniasufle's picture
niniasufle
Activity Score 407

great art :D

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