Pepsi X Energy Cola: Party, 3

Don't sleep at the party

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

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12 comments

joelapompe's picture
joelapompe
3430 pencils

Don't ask me why but they did it again... the very same campaign was done in Brazil too, 3 years ago in 2004 for MTV !!! With exactly the same jokes!!! Made by Age Comunicacao, you can see it on Cannes Archive Online and soon on my website : www.joelapompe.net

Marcel Crawford's picture
Marcel Crawford
6 pencils

Oh...It seems to be another punch on Almap's stomach...

Saltsea's picture
Saltsea
321 pencils

Zero.

Saltinass's picture
Saltinass
48 pencils

Done before, I´ve seen the concept 100 times, whats going on with almap, regular art, bad concept.

theredm's picture
theredm
252 pencils

You know what the one thing in this world that I love is? Collages. God, I love collages. If I could put a collage on every wall of my apt, I'd be in heaven. Bartender! Collages all around!

Have an original thought for god's sake.

Rog's picture
Rog
6094 pencils

Too easy. Soft. Fluff. And this doesn't actually feel right for the brand to me.

>>>> That's not an ad. THIS is an ad.

klaussnow's picture
klaussnow
1677 pencils

had to enlarge the pics to see the hilarity, oh college.

... its already been done...

NITROXROX's picture
NITROXROX
79 pencils

I don't know whats scarier, this campaign or the fact that it was awarded at Clio's.

hang-the-dj's picture
hang-the-dj
1262 pencils

Okay, I know it's been done a hundred times but I think even the basic idea is flawed.

These people didn't just fall asleep, they passed out drunk. And no amount of cola would have kept them awake.

Unoriginal and Crap.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

To poor to be Pepsi, but I really laugh with the guy in the sofa... I'm gonna do it sometime!

Boony wants a beer's picture
Boony wants a beer
380 pencils

This campaign is why I'm not a fan of the Clio's. They gave it bronze! Bloody hell.

Bianconiglio's picture
Bianconiglio
406 pencils

Ops... I never saw this campaign before.
I like it, especially the guy in the sofa.

This could be a very good concept for a community on-line.

(Bianconiglio is looking for some freelance work)

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