The Pepsi Slavic Epopee, Aargh

Agency Network: 
April 2012

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Print advertisment created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird

Comments (5)

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10pencils's picture
Activity Score 148

Maybe this is too cultural for me to fully understand. Nice art btw.

karruza's picture
Activity Score 290

agree, but the "roof is on fire" is so far the best out of this series, and it somehow more understandable then this or the other one

salil.sharma's picture
Activity Score 2428

student work
its not good for PEPSI

Designer Don't Do Different Things
They Do Things Differently

vlads's picture
Activity Score 541

direction art so monster. love.

dbor's picture
Activity Score 1455

Too strange for non-alcoholic drink.