Pepsi: The Pepsi Slavic Epopee, Aargh

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird

Published: 
April 2012

5 comments

10pencils's picture
10pencils
148 pencils

Maybe this is too cultural for me to fully understand. Nice art btw.

karruza's picture
karruza
290 pencils

agree, but the "roof is on fire" is so far the best out of this series, and it somehow more understandable then this or the other one

salil.sharma's picture
salil.sharma
2414 pencils

student work
its not good for PEPSI

vlads's picture
vlads
539 pencils

direction art so monster. love.

dbor's picture
dbor
1455 pencils

Too strange for non-alcoholic drink.

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