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Agency: 
Published/Aired: 
November 2007
2624
Description: 

Print advertisment created by BBDO, Germany for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging

Comments (13)

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Highest Rated

john doe's picture
john doe
Activity Score 1571

(deleted by poster)

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Love this one. Love it love it love it.

Not lovin' the "Dare For More" line, though. Although I don't know what else I would suggest, either. This as is entirely about the look.

http://www.charlieprattdesign.com

adrianapr's picture
adrianapr
Activity Score 1254

"dare for more" is the positioning / slogan of pepsi, so the visual is very good...
the white part is a little little little too forced, but still, great ad.

Filipe's picture
Filipe
Activity Score 311

Love it too.

misterpanda's picture
misterpanda
Activity Score 282

its all forced JUS T SEE THE SKY, and the global position right now isn't this, (PEPSI: life offers endless possibilities) why dont you work with it?

adrianapr's picture
adrianapr
Activity Score 1254

you´re right the positioning right now isn´t this, maybe that´s why we can´t see the date in this post...
i think it was pepsi´s slogan in... let´s say, 2002-2003 or so, i think.

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse

saurabh chandekar's picture
saurabh chandekar
Activity Score 41

ya it;s good cheers

michelangelo_of_ad's picture
michelangelo_of_ad
Activity Score 408

favorite of all 3

Rog's picture
Rog
Activity Score 6082

Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.
>>>> That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

lolita.c's picture
lolita.c
Activity Score 12

yes. i saw the similar before.
in here

www.whosworks.com

but anyway, this campaign is better in art direction

sparkvisual's picture
sparkvisual
Activity Score 56

Good art direction on these. Definitely a stopper if I'm flipping through a magazine.

john doe's picture
john doe
Activity Score 1571

(deleted by poster)

john doe's picture
john doe
Activity Score 1571

(deleted by poster)

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