Pepsi: Surfing

Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging

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Charlie Pratt's picture
Charlie Pratt
427 pencils

Love this one. Love it love it love it.

Not lovin' the "Dare For More" line, though. Although I don't know what else I would suggest, either. This as is entirely about the look.

adrianapr's picture
1238 pencils

"dare for more" is the positioning / slogan of pepsi, so the visual is very good...
the white part is a little little little too forced, but still, great ad.

Filipe's picture
315 pencils

Love it too.

misterpanda's picture
282 pencils

its all forced JUS T SEE THE SKY, and the global position right now isn't this, (PEPSI: life offers endless possibilities) why dont you work with it?

adrianapr's picture
1238 pencils

you´re right the positioning right now isn´t this, maybe that´s why we can´t see the date in this post...
i think it was pepsi´s slogan in... let´s say, 2002-2003 or so, i think.

Fabian Kirner's picture
Fabian Kirner
270 pencils

Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse

saurabh chandekar's picture
saurabh chandekar
41 pencils

ya it;s good cheers

michelangelo_of_ad's picture
408 pencils

favorite of all 3

Rog's picture
6094 pencils

Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.
>>>> That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

lolita.c's picture
12 pencils

yes. i saw the similar before.
in here

but anyway, this campaign is better in art direction

sparkvisual's picture
56 pencils

Good art direction on these. Definitely a stopper if I'm flipping through a magazine.

john doe's picture
john doe
1571 pencils

(deleted by poster)

john doe's picture
john doe
1571 pencils

(deleted by poster)

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