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Pepsi: Surfing
Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
Via: elmaaltshift
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Love this one. Love it love it love it.
Not lovin' the "Dare For More" line, though. Although I don't know what else I would suggest, either. This as is entirely about the look.
http://www.charlieprattdesign.com
"dare for more" is the positioning / slogan of pepsi, so the visual is very good...
the white part is a little little little too forced, but still, great ad.
Love it too.
its all forced JUS T SEE THE SKY, and the global position right now isn't this, (PEPSI: life offers endless possibilities) why dont you work with it?
you´re right the positioning right now isn´t this, maybe that´s why we can´t see the date in this post...
i think it was pepsi´s slogan in... let´s say, 2002-2003 or so, i think.
Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse
ya it;s good cheers
favorite of all 3
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.
>>>> That's not an ad. THIS is an ad.
yes. i saw the similar before.
in here
www.whosworks.com
but anyway, this campaign is better in art direction
Good art direction on these. Definitely a stopper if I'm flipping through a magazine.
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