Pepsi: Refresh Project, What do you care about?
What do you care about?
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
7 Comments
like the idea and the execution is kinda ok.
shahid
you know what i hate? this.. maner of sticking the brand on issues that really don't concern the brand. the girls is concerned about keeping everything green...well what a trooper. for once i want to see an ad where someone says i care about my idea making a ton of money so i could buy me a diesel hungry escalade and live in a las vegas mansion. i mean what is next? pepsi promoting people that what world hunger resolved? the indian-pakistani war? the aids problem in africa..come on...step it up!! it is way too much for a drink. it is infatuant, and self-loving, and arrogant and I hate it!!!! i'm dissapointed in pepsi. i hate the new logo, the old one was better. i hate this line. refresh everything. coke got it a lot better.
"U think it's perfect?! Press delete and start again!"
Agree with you man! This sucks!
"Bright ideas bring better results"
Pepsi lost their mojo. I agree with Mandark.
What hath God wrought
Nice art direction. Creativity 0. But actually i think this is gonna work some how and i really don't know why
it's just the love of a logo they had nothing to do with.
They are so love with the new logo. They don't think about anyone else, maybe even the consumers. I wish Pepsi will have a big problem soon and change that kind of attitude. It's never good to love yourself so much.