Pepsi Raw: In the raw, 1

"I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week." -- Bill Hicks

It's promoting naked body. But, it's done well to grap my attention to see...

RIP Bill Hicks.

You would think they would either have better retouching or the guts to shoot these practically - that would be entertaining.

Is an asscrack forbidden?

Don't show naked people unless you can really show them naked.
It makes pepsi come across as a prude american wannabe brand (which they are)

Telling the consumer to dare to go raw, while tey're not daring to show the rawness is pathetic.

so how does product connect with all that? Is the pepsi raw supposed to be a more natural drink with less sugars and additives and etc?

This is what Reeves called "Vampire effect".

It's what Reeves called "Vampire effect".

Sorry, but it's awfull.

Shot in the studio, then composited onto a street picture...Sad.
They didn't have the balls to take her to the streets.

No wonder Pepsi *sucks* at everything these days.