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Pool

Agency: 
Published/Aired: 
July 2009
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Description: 

For small efforts. Pepsi Max

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Illustrator: Ariel Vitkon
Account managers: Adi Cohen, Noa Paz

Comments (11)

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AceIt's picture
AceIt
6 Activity Scores

The concept's main message is "For Small Efforts". Ok....originally the lanes of the pool should be vertical (long)...so to apply the messaging...the lanes are rotated to horizontal which therefore makes the lane shorter....see the point?

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