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Pool

Agency: 
Published/Aired: 
July 2009
Description: 

For small efforts. Pepsi Max

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Illustrator: Ariel Vitkon
Account managers: Adi Cohen, Noa Paz

Comments (11)

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Highest Rated

AceIt's picture
AceIt
Activity Score 6

The concept's main message is "For Small Efforts". Ok....originally the lanes of the pool should be vertical (long)...so to apply the messaging...the lanes are rotated to horizontal which therefore makes the lane shorter....see the point?

Guest's picture
Guest

the message is not clear. I dont understand.

freakart's picture
freakart
Activity Score 534

me too.

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Creativity!

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Guest's picture
Guest

sooooooooooo bad ... this is a joke ???

done before a nillion times allready

Guest's picture
Guest
Guest's picture
Guest

Really Bad Phoroshop

Guest's picture
Guest

yes really bad photoshop skill

Guest's picture
Guest

this is a brushed up idea of this = http://adsoftheworld.com/media/print/red_bull_swimming

cmah's picture
cmah
Activity Score 14

the idea is ok but looks like notebook for me

Primitive's picture
Primitive
Activity Score 122

whats going on here??


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

Not impressive at all but i think yull are trying to say that the pool is shorter than regular and thats why the effort is less eh...? by the way why dont the guys who have done the ad reply to comments. its important to get their point of view. so guys speak up or rather type up.. cheers

AceIt's picture
AceIt
Activity Score 6

The concept's main message is "For Small Efforts". Ok....originally the lanes of the pool should be vertical (long)...so to apply the messaging...the lanes are rotated to horizontal which therefore makes the lane shorter....see the point?

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