Pepsi: Paul

The obvious choice!

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010

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42 comments

Guest's picture
Guest

fast gunners.
cool

Guest's picture
Guest

GREAT!

Gualcor's picture
Gualcor
972 pencils

Sabía que alguien iba a hacer esto, nuestra agencia quería se iba a berrear. Igual me gusta! pero odio pepsi. Debería Coca Cola sacar la contra.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

coooooooooooooool maga

bad astronaut's picture
bad astronaut
544 pencils

if I was from lebanon....would this ad mean more?

Blashyrkh's picture
Blashyrkh
32698 pencils

What if I don't know anything about football?

Guest's picture
Guest

What makes you think this has anything to do with the octopus that makes soccer picks? I took it to mean the octopus has eight arms and could have chose anything or 8 different things. Yet, with the ability to make so many other choices, he chose the one Pepsi.

Blashyrkh's picture
Blashyrkh
32698 pencils

"What makes you think this has anything to do with the octopus that makes soccer picks?"

Oh really? Then why it is called Paul? Coincidence? And whats more what we see here is a tripus not an octopus. That's because it is a clipart that is missing 3 other legs. Though I rated it 7 for the quick and effective idea I would give it 1 star for the lazy art.

bad astronaut's picture
bad astronaut
544 pencils

ohhh...so that's what it is.

Pombooie's picture
Pombooie
407 pencils

Don't be so obtuse!

Guest's picture
Guest

then you're not the target! smartass! (Sorry)

Guest's picture
Guest

Don´t you read newspapers?

Blashyrkh's picture
Blashyrkh
32698 pencils

No. Should I?

Guest's picture
Guest

maybe if you read them, you'd know if you should or shouldn't

Blashyrkh's picture
Blashyrkh
32698 pencils

I just check the print quality of my artworks. The rest is bullshit.

Guest's picture
Guest

:)

Guest's picture
Guest

love the idea but must be a fake because this is not the new logo.

Guest's picture
Guest

cmon, this was so obvious, although kinda funny, i dont know if i wouldve made an ad of Paul

Guest's picture
Guest

Its not about Soccer its about NEWS.
Paul is everywhere, if you dont know about what the world is talking about advertising is not your work.

Guest's picture
Guest

Pepsi might be a fast-gunner, but did you check this fast-release:
Paulie Octupus Predicts Spain will win! What do you think? http://wp.me/pKoMI-7X

Created by These Days, part of the Wunderman-network.

Guest's picture
Guest

que hijo de puta aviso taaaaaaaaan malo!

vaoleo's picture
vaoleo
81 pencils

Jajajaja. - Se creyeron muy oportunos -

Guest's picture
Guest

As a copy a should know what the world is talking about but as a audience i don't have to. And i'm sure there are a lot of people that dosen't know anything about Paul. I think this ad it is funny but is not functional.

ambareesha's picture
ambareesha
255 pencils

who knows what its holding in its remaining 5 tentacles?

- @mbi

Guest's picture
Guest

he is holding a sandwich.

Guest's picture
Guest

a sandwich.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

But u have to show 2 container. nice thought

Himanshu Prabhakar

Guest's picture
Guest

great! not just the idea, but also this incredibly fast reaction!!

Guest's picture
Guest

Could have been right on target, but two obstacles are faced here: a) not the entire target demographic connects to football/news of football, and b) there are a million animals now predicting the outcome. There's a monkey, a camel, bugs, and God knows what.

Guest's picture
Guest

in Lebanon Pepsi new logo is not introduced yet, and this is not a fake since it was approved by Pepsi... and payed to be published in newspapers as well.

thedesignaddict's picture
thedesignaddict
5341 pencils

I have no idea what this ad is about. Totally enigmatic.

Luis Maram's picture
Luis Maram
252 pencils

Good idea. Poor execution.

alexander_bickov's picture
alexander_bickov
3279 pencils

Haha, great idea

Guest's picture
Guest

nice, like the oktopus

Guest's picture
Guest

Very popular Grate idea!

Guest's picture
Guest

good one

Guest's picture
Guest

lol... very creative.simple execution. smart

Guest's picture
Guest

cool

Guest's picture
Guest

that's quick and nice execution.like alot

supertav08's picture
supertav08
204 pencils

rapido y oportuno, nada mas
PESIMA grafica!!

Guest's picture
Guest

An other brand which is using Paul's image. Citroën advertisement: http://bit.ly/9HoaYP

ria24's picture
ria24
30 pencils

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

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