Pepsi: Paul
The obvious choice!
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010
42 Comments
fast gunners.
cool
GREAT!
Sabía que alguien iba a hacer esto, nuestra agencia quería se iba a berrear. Igual me gusta! pero odio pepsi. Debería Coca Cola sacar la contra.
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
coooooooooooooool maga
if I was from lebanon....would this ad mean more?
What if I don't know anything about football?
What makes you think this has anything to do with the octopus that makes soccer picks? I took it to mean the octopus has eight arms and could have chose anything or 8 different things. Yet, with the ability to make so many other choices, he chose the one Pepsi.
"What makes you think this has anything to do with the octopus that makes soccer picks?"
Oh really? Then why it is called Paul? Coincidence? And whats more what we see here is a tripus not an octopus. That's because it is a clipart that is missing 3 other legs. Though I rated it 7 for the quick and effective idea I would give it 1 star for the lazy art.
ohhh...so that's what it is.
Don't be so obtuse!
then you're not the target! smartass! (Sorry)
Don´t you read newspapers?
No. Should I?
maybe if you read them, you'd know if you should or shouldn't
I just check the print quality of my artworks. The rest is bullshit.
:)
love the idea but must be a fake because this is not the new logo.
cmon, this was so obvious, although kinda funny, i dont know if i wouldve made an ad of Paul
Its not about Soccer its about NEWS.
Paul is everywhere, if you dont know about what the world is talking about advertising is not your work.
Pepsi might be a fast-gunner, but did you check this fast-release:
Paulie Octupus Predicts Spain will win! What do you think? http://wp.me/pKoMI-7X
Created by These Days, part of the Wunderman-network.
que hijo de puta aviso taaaaaaaaan malo!
Jajajaja. - Se creyeron muy oportunos -
As a copy a should know what the world is talking about but as a audience i don't have to. And i'm sure there are a lot of people that dosen't know anything about Paul. I think this ad it is funny but is not functional.
who knows what its holding in its remaining 5 tentacles?
- @mbi
he is holding a sandwich.
a sandwich.
But u have to show 2 container. nice thought
Himanshu Prabhakar
great! not just the idea, but also this incredibly fast reaction!!
Could have been right on target, but two obstacles are faced here: a) not the entire target demographic connects to football/news of football, and b) there are a million animals now predicting the outcome. There's a monkey, a camel, bugs, and God knows what.
in Lebanon Pepsi new logo is not introduced yet, and this is not a fake since it was approved by Pepsi... and payed to be published in newspapers as well.
I have no idea what this ad is about. Totally enigmatic.
Good idea. Poor execution.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
Haha, great idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice, like the oktopus
Very popular Grate idea!
good one
lol... very creative.simple execution. smart
cool
that's quick and nice execution.like alot
rapido y oportuno, nada mas
PESIMA grafica!!
An other brand which is using Paul's image. Citroën advertisement: http://bit.ly/9HoaYP
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Last date 13th Sept. 2010
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thanks.
Pragati