Pepsi: Oliver
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Advertising Agency: TBWA, Sri Lanka
Creative, Copy: Mario de soyza
Art Director: Namal Jayasooriya
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14 Comments
I like it. But people who don't know the movie/book (Oliver Twist) will understand?
Maybe this could be better used in a Pepsi Twist ad.
I think that the book is so well-read that its a pretty unambiguous reference. Even if by some chance you haven't I think the ad even works without it.
Nice idea for Pepsi Lite if you could just photoshop those guys to make them look thinner.
bad photoshop, though
-dk
Congrats Mario...Great Idea! Yes retouching of the hand could have been better however please ignore any smart comments made by people on this site, some are quite jobless.
Brilliant...
Shite, lazy, 1st thought etc
It's really novel and imaginative boo. I'm so proud of u!!!
its 1st thought, so anyone else didnt use it, so its fresh
those hands seem soooooooooooo big for that kid........
... well... how to say you this... in fact I didn't read the book or saw the film....so I was waiting for an explaination...but nothing here let me see the light...
brilliant thought sir...hope the people who "should" see this view it, rather than the smarty pants...
PS: ... but then again... i'm sure they'd say it was constructive criticism... M* ***...!
look at the hands and the lighting on the bottle... they seem fake.
nice way to target those kids and get them drinking (read: obese) earlier