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Pepsi Max: Panties

Pepsi Max: Panties
Your rating: None Average: 3.6 (16 votes)

Max your life
Max Taste No Sugar

Advertising Agency: BBDO, Athens, Greece
Creative Director: Panos
Art Directors: John, David, Katerina
Copywriters: Periklis, Andy
Illustrator: Tzevelekos
Published: March 2007

Comments

can/you/fathom's picture

Hhhmmm, now this is quite a thought. Interesting direction here, thumbs up for filthiness :) Conceptually, hhmmm :|

can/you/fathom's picture

Come to think about it, it probably would work harder if the visuals were reversed, so that max is the sling shot. Don't no though, but nonetheless, quite an in teresting direction here, hhmmm...

proverbialthought's picture 296 pencils

Sooo, what is Pepsi ULTRA Max, a pair of boxer briefs? These ads are stupid. I wish I knew their core demographic.

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back2b's picture 193 pencils

I like Pepsi's subtle attack at Coca-Cola...
Even though it's not edgy enough.

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