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Pepsi Max: Panties
Max your life
Max Taste No Sugar
Advertising Agency: BBDO, Athens, Greece
Creative Director: Panos
Art Directors: John, David, Katerina
Copywriters: Periklis, Andy
Illustrator: Tzevelekos
Published: March 2007
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Comments
Hhhmmm, now this is quite a thought. Interesting direction here, thumbs up for filthiness :) Conceptually, hhmmm :|
Come to think about it, it probably would work harder if the visuals were reversed, so that max is the sling shot. Don't no though, but nonetheless, quite an in teresting direction here, hhmmm...
Sooo, what is Pepsi ULTRA Max, a pair of boxer briefs? These ads are stupid. I wish I knew their core demographic.
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Designers and Marketers are among the least intellectual people I commune with. Most just go for the quick fix of T&A, and I don't mean Thoughts & Analysis... www.culturaltheology.org
I like Pepsi's subtle attack at Coca-Cola...
Even though it's not edgy enough.