One very very lonely calorie.
Pepsi Max
Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein
Illustrator: Johan Potma
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23 Comments
funny...logo treatment is flippin sweet
and true, I dig the logo too. The font could be a little bit "bold"-er though, I didn't even notice the logo in the first ad.
http://japanismo.wordpress.com/
who's the illustrator?
One very very cool ad!
these are great. no way in hell pepsi would ever buy this campaign in the U.S. (sadly)
i love the can treatment.
I like the illustration and the colours, wrist cutting a bit extreme, it wouldn't get through in england either
Duncan
http://www.dshott.co.uk
So are we to assume that this is *really* the work of BBDO?
Just asking.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Yeah, this is really the work of BBDO. This campaign is kind of buzzy in Brazil right now for showing suicide tecniques.
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copy sale only 1.99
Not my can of pepsi.
really liked the concept, disliked the execution. think minimalistic.
if you're going to say "one", "lonely", "solitare", etcetera, then to crowd the frame with colour and more happenings than a M.A.D. panel strip seems counterproductive.
The illustration looks very similar to Zozoville:
http://www.zozoville.com/
woul like to be the father of this baby
realy cool.
Like them a lot. I think it's fair to say that the team have had a good look through the book of Bunny Suicides.
great execution! great packshot treatment!
a little morbid but the illustration is great.
fantastico publicidad!!!! muy bien!!!!
I like the illustration...
izmild
http://uniquetvcomm.blogspot.com
Great illustration BUT very old idea!!!!!
GREAT but SCARY!
nice art direction..
I prefer the other ones because they focus on one way of suicide rather than a bunch like they do in this one. Makes me feel less focused.
http://japanismo.wordpress.com/
illustrations are done by johan potma
http://www.johanpotma.com
It is my understanding that the purpose of advertising is to sell something – a thought, a cause, a charity, an event, a product – in other words, to get people to part with their money or their time, which some say is money anyway. These ads have prompted me, as well as a good number of others, to spend time to comment on them. So in that respect, they’re successful.
But let’s step back a moment and look at the current global environment in which these ads are appearing.
World economy in turmoil. Global job loses and threat of a depression, with no foreseeable turnaround for the next 18 months or more. The holiday season and the inevitable spike in depression that accompanies it, fast approaching.
Maybe it’s not the best time to be selling a can of pop by promoting suicide as an alternative to loneliness and isolation.
Just a thought.
I have had with people always trying to dig deeper into an ad and find some "hidden meaning"!!!! This ad does not promote suicide or violence, it has nothing to do with the current economic crisis, and has nothing to do with "any attention is good attention". It's a freaking ad for Pepsi max people, if anything it's promoting killing calories which is a good thing! Back in the day when I went to ad school we were told 95% of advertising is bad. The reason for this is because people are too scared to do creative ads because people like you always find a negative in it. Wake up! if you look for a negative in any ad you will find it!!!
I just think it's so sad how so many people try to make ads to be so much more than they are. We are not in the business of changing the world, we're in the business of making ads.
This site is quite frustrating in terms of 45% of the people on here always say "this is a copy of ____ ad", the other 45% of people will trash ads for no other reason than "I don't get it so it must suck" and maybe 10% actually will give good feedback.
That's it!!! I've had enough, I'm going to the account side =)