Pepsi Max: Anatomy

Wake Up!

Pepsi Max with ginseng won't let you fall asleep. poster campaign for universities.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Max Kitaev, Pavel Ganin
Copywriter: Victor Sokolov
Published: September 2010

9 comments

atb2005's picture
atb2005
13567 pencils

Very nice! The tagline, "Wake up!", however, is old.

Guest's picture
Guest

it make me yawn, but it´s pretty cool

Guest's picture
Guest

am i the only one who thought that was obama?

Guest's picture
Guest

great concept. cool art direction

Guest's picture
Guest

Obama was my first thought too...

Guest's picture
Guest

it cuts you into half???

Guest's picture
Guest

it cuts you into half?

SCHIZFLUX's picture
SCHIZFLUX
40 pencils

The brand here definitely helps students to master human anatomy.. The question is: Does human anatomy – visually horrific as it is with connotations of illness, death, etc., – help the brand just as much? Good execution, but i am not sure about the pragmatics.

Boxey's picture
Boxey
8885 pencils

okay

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