Wake Up!
Pepsi Max with ginseng won't let you fall asleep. poster campaign for universities.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Max Kitaev, Pavel Ganin
Copywriter: Victor Sokolov
Published: September 2010
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9 Comments
Very nice! The tagline, "Wake up!", however, is old.
it make me yawn, but it´s pretty cool
am i the only one who thought that was obama?
great concept. cool art direction
Obama was my first thought too...
it cuts you into half???
it cuts you into half?
The brand here definitely helps students to master human anatomy.. The question is: Does human anatomy – visually horrific as it is with connotations of illness, death, etc., – help the brand just as much? Good execution, but i am not sure about the pragmatics.
okay