Lonely Calory, Rocket

December 2008
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One very very lonely calorie.
Pepsi Max

Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein
Illustrator: Johan Potma

Comments (23)

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I have had with people always trying to dig deeper into an ad and find some "hidden meaning"!!!! This ad does not promote suicide or violence, it has nothing to do with the current economic crisis, and has nothing to do with "any attention is good attention". It's a freaking ad for Pepsi max people, if anything it's promoting killing calories which is a good thing! Back in the day when I went to ad school we were told 95% of advertising is bad. The reason for this is because people are too scared to do creative ads because people like you always find a negative in it. Wake up! if you look for a negative in any ad you will find it!!!

I just think it's so sad how so many people try to make ads to be so much more than they are. We are not in the business of changing the world, we're in the business of making ads.

This site is quite frustrating in terms of 45% of the people on here always say "this is a copy of ____ ad", the other 45% of people will trash ads for no other reason than "I don't get it so it must suck" and maybe 10% actually will give good feedback.

That's it!!! I've had enough, I'm going to the account side =)