Lonely Calory, Noose

December 2008

Print advertisment created by BBDO, Germany for Pepsi, within the category: Non-Alcoholic Drinks.

One very very lonely calorie.
Pepsi Max

Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein
Illustrator: Johan Potma

Comments (23)

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Funny!!! Fake as hell but really good job. Al 3 of them

Guest's picture

Definitely not fake, actually.

dsklan's picture
Activity Score 1926

very nice!!!

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Guest commenter

I love them! so cool......

one0's picture

Nice art, old concept. Spot Acqua Lete...

john doe's picture
john doe
Activity Score 1571

agree... nothing new but nice illus though,

brc912's picture
Activity Score 105

This campaign would never fly in the U.S. Too much political correctness. You can't discuss suicide this openly because people think that it causes people to do it. Nice illustrations though, and if other countries are more open to this type of advertising then more power to ya.

ivan's picture

Is there a research that shows discussion of the subject of suicide correlates to performing suicide. If anything the correlation would be negative I think. But, I don't have research to prove my point. :)

Steve Hight's picture
Steve Hight

We're Americans; we don't need proof. The simple assertion that a belief is a fact is good enough for us.

Floro's picture
Activity Score 63

GREAT!!! I adore Pepsi for the bravery to print this cool piece. Go further!!!!!!

sneakyhands's picture
Activity Score 1857

nice beaver...

STRTLRS's picture
Activity Score 1601

Pepsi recently rebranded. You would think these ads would reflect some of that. I got a feeling this is fake.

I think, therefore... yeah.

rainman's picture
Activity Score 267

These are interesting and definitely different. I agree that they would never get away with this in the US. They could show loneliness in other ways for the US campaign. Suicide isn't the only remedy for being lonely.

Floro's picture
Activity Score 63

i dont understand the discussion about political correctness. Come on its a cartoon. We see every day harder stuff on tv also in chanels for childrens. this is a good piec of advertaising!

brc912's picture
Activity Score 105

You must not live in the U.S. The politically correct police would never let this slide if it appeared here. I'm not saying that I find it offensive, I just know that a few people would and then they would get their army of followers to protest ad the ads would stop appearing. I think they problem they would have with it is the correlation that the ad is making between being lonely and killing oneself. That is not an association many want to attach to their product.

As a side note... didn't GM run a suicide spot during last years super bowl? I think I remember one of the machines that create the cars jumping off a bridge or something... didn't that cause some kind of a stink as well? I think it was GM... Anyone?

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Guest commenter

I imagine the illustrator receiving a job ti draw a calorie!...

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Guest commenter

Good visual but yet very very very very OLD idea:(

bichon's picture
Activity Score 18

I agree, it's not a new idea how great it is that a brand like Pespi goes this way.
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its easy to say old idea. you have to proof it. i really like the illustration and i think it was very hard to sell it to the client. go further!!!!!

corre's picture
Activity Score 196

Makes me think of Happy Tree Friends for some strange reason. Probably the beaver. Nice illustrations, but I've never actually seen this ad. was it only released in Germany?
I don't think it would be printed in the UK either to be honest because of all that sensitive topic thing.Or Japan for that matter, with their sky-rocketing suicide rates.

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H.Krone's picture

That's a funny looking calorie.

But does it make me wanna buy a pepsi ? or commit suicide?

Still haven't made up my mind.

pitted prunes's picture
pitted prunes
Activity Score 216

great art! not sure if its an old concept

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