Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Paola Nauges
Copywriter: Fabien Moreira
Photographer: Jean-Noël Leblanc-Bontemps
Via: gotads
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Comments
on reconnait bien la finesse de ce nouveau team de DC. Bravo, l'annonce marche parfaitement.
Haha nice.
But the laughable self-backtapping by not verified could be more subtle.
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
Bien ouej Fab !
done already for cola turka here in turkey.
I just can't help but imagine how sticky she'll be if she actually tries that...
-dk
-dk
-dk
great visual but i hate the line "sexy drink"
agree
1) How much cans do you need to smell good?
2) what do you do of the rest of the coke in the can? You take your bath with?
3) Do the girls really want to seduce bees and ants?
4) is it a really good ad?
A little too easy.
Perhaps we need to make good ads again in France
With Vervroegen over there, that won't be an issue.
I like it, but the dressing of the gal is not that appealing. She should look more in fashion.
Pepsi is about daring, being the center of attention, the different attitude (which she of course acquires with the spray)... but I think the benefit is too much "in your face" but I don't know if making it more subtle will make it non-understandable.
I like the thinking behind it.
Very Nice ads
the idea and the execution made me think this is student work. bad student work.
this is just not pepsi.
I agree. And people who like it are clearly students. Bad students.
fede
see, now that's something we disagree about
Bien vu Fabe... & Paola !!!
Bien vu Fabe... & Paola !!!
La la la.
Since this ad is for the launch of a new product in France, i wouldn't see why it would be such a problem to do something a little different.
This ad is as subtle as the product is supposed to be.
I'll finish on "Proficiaat Fabien en gefeliciteerd Paola!"
Tot binnenkort.
msg is very clear
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