Live light.
Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Art Directors: Cristian Seisdedos, Daniel Gomez
Copywriter: Andres Jamasmie
Illustrator: Carolina Angulo
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8 Comments
PEPSI LIGHT AHORA TE HACE SACAR MÚSCULOS???
Ehhh,
drink pepsi light and give up fitness mouais...
Kind of "Where's wally" like, funny yet hardly visible
the fact of read, sunbath doesn´t mean you are doing "lighter" things. This actions can be done apart or completing exercise.
Bad idea for me.
Haha. The ad's *trying* to say "if you drink Pepsi Light, you won't have to exercise as much, because you're doing something good for yourself already."
Problem is, that's just silly, misleading and unrealistic. Bad idea for me, too.
HUH!!?!?!?!!
really bad
Direct rip of a Marcos Chin piece:
http://pepidiphuso.tumblr.com/post/7540237855/curioos-arts-marcos-chin...