Pepsi Light: Gym Exercises, 3

Live light.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Art Directors: Cristian Seisdedos, Daniel Gomez
Copywriter: Andres Jamasmie
Illustrator: Carolina Angulo

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8 comments

rehpani's picture
rehpani
312 pencils

PEPSI LIGHT AHORA TE HACE SACAR MÚSCULOS???

HTG's picture
HTG
239 pencils

Ehhh,

Butterflea's picture
Butterflea
40 pencils

drink pepsi light and give up fitness mouais...

Kind of "Where's wally" like, funny yet hardly visible

Glut's picture
Glut
3947 pencils

the fact of read, sunbath doesn´t mean you are doing "lighter" things. This actions can be done apart or completing exercise.
Bad idea for me.

jeph's picture
jeph
156 pencils

Haha. The ad's *trying* to say "if you drink Pepsi Light, you won't have to exercise as much, because you're doing something good for yourself already."

Problem is, that's just silly, misleading and unrealistic. Bad idea for me, too.

kleenex's picture
kleenex
25174 pencils

HUH!!?!?!?!!

Login.'s picture
Login.
73 pencils

really bad

thinkbot's picture
thinkbot
2 pencils

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