Pepsi Kick: Pillow

By bye lullaby.
Now with extra caffeine.

Advertising Agency: BBDO, Mexico

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26 Comments

4 pencils

enso | Sun, 2009-05-10 07:36

I need that drink! :D

3674 pencils

shahidali | Sun, 2009-05-10 09:56

superb.
v good concept, great art direction.
just a small query to the manufacturer: i wonder why the TG is an aged guy.

shahid

Guest | Sun, 2009-05-10 15:56

Yeah! Monday morning sucks. Great ad!

Guest | Sun, 2009-05-10 17:22

Love the line "Bye Bye Lullaby" not so hot on the visual, it feels like there's two ideas in this.
Seeing the pillow makes me think "work while you sleep" as opposed to "your workstation won't be your sleeping station," should of kept pushing it along but a really interesting piece otherwise!

Guest | Sun, 2009-05-10 19:17

UHMMMMM NO SE...
DE ESOS ANUNCIOS Q NO ME ENCANTAN, PERO TIENEN ALGO.
NO SE....TAL VEZ ESTE DORMIDO TODAVIA...

Guest | Sun, 2009-05-10 23:15

i wont the : "Pillow"

404 pencils

jochen | Mon, 2009-05-11 04:02

you can actually buy it:

http://www.geekologie.com/2009/05/pillow_laptop_working_never_fe.php

(that's where the creatives got the idea...)

"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."

Guest | Mon, 2009-05-11 08:40

no way! Tell me, that at least, the picture is taken from the ad...please.

404 pencils

jochen | Tue, 2009-05-12 04:19

i doubt it.

"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."

Guest | Wed, 2009-07-29 19:11

That's a picture of the dummie.

917 pencils

premc | Sun, 2009-05-10 23:59

gud work
6/10

radical

Guest | Mon, 2009-05-11 10:06

robo mexicano!!!!

http://www.geekologie.com/2009/05/pillow_laptop_working_never_fe.php

Guest | Mon, 2009-05-11 16:13

ningun robo mexicano, el anuncio de geekologie es del dumista que hizo la pieza para la foto.

hay que leer bien.......

3934 pencils

Disco Munky | Mon, 2009-05-11 10:25

Nice idea and a nice execution. Someone face down in the pillow would have given the visual a bit more impact perhaps.

Doin' it for the points

Guest | Wed, 2009-10-07 02:39

Nah, well maybe, but I think it might have obstructed a lot of the pillow art, and maybe it'd worked otherwise. So then you'd see a sleeping person and not see the laptop's concept.

Guest | Mon, 2009-05-11 15:59

Damn! Is this really a Grand Theft Billboard??? Shaaaaaaaaaaaame guys, shaaaaaaame.

258 pencils

Wadih A3 | Mon, 2009-05-11 16:20

great insight!

550 pencils

Mantufayo | Mon, 2009-05-11 17:08

Nice! Send me one in Mac version please.

Guest | Mon, 2009-05-11 19:19

Is a white PC, with a Mac wallpaper. nice

Guest | Tue, 2009-05-12 01:28

This isn't a new idea for sure. I've seen it in AdFest in Pattaya.
It was a green tea ad...gozzzzzz idea is exactly the same.

3 HOWS

47 pencils

hnavas | Tue, 2009-05-12 11:57

Good insight... It gives a dream to work on PC... jajajajaja...

Guest | Wed, 2009-05-13 04:56

.......Yes this ad has been done before. It is a finalist at CLIO AWARDS 2009 which is the same one at Adfest in Pattaya. It's for Oishi Black Tea.....