Pepsi: In the raw, 1

Advertising Agency: Abbott Mead Vickers BBDO, UK

December 2008


sneakyhands's picture
1857 pencils

"I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week." -- Bill Hicks

ivan's picture
manu.rox's picture

hahahahahhahahahahaha....... dats so true man !

NomadDCLXVI's picture
443 pencils

right on spot :)))))) yeah!


izmild's picture
770 pencils

It's promoting naked body. But, it's done well to grap my attention to see...

vinaks's picture
30 pencils

RIP Bill Hicks.

winokur's picture
47 pencils

You would think they would either have better retouching or the guts to shoot these practically - that would be entertaining.

Guest commenter's picture
Guest commenter

Is an asscrack forbidden?

Fogell's picture

Don't show naked people unless you can really show them naked.
It makes pepsi come across as a prude american wannabe brand (which they are)

Telling the consumer to dare to go raw, while tey're not daring to show the rawness is pathetic.

corre's picture
196 pencils

so how does product connect with all that? Is the pepsi raw supposed to be a more natural drink with less sugars and additives and etc?

Guest commenter's picture
Guest commenter

This is what Reeves called "Vampire effect".

morfeus's picture

It's what Reeves called "Vampire effect".

Sorry, but it's awfull.

Guest commenter's picture
Guest commenter

Shot in the studio, then composited onto a street picture...Sad.
They didn't have the balls to take her to the streets.

No wonder Pepsi *sucks* at everything these days.

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