Pepsi: Climbing
Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
14 Comments
great art direction... best of all three...
that's very very cool.
Go Germany!!
the best one, colors are most believable, really cool nice work
Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse
best of all three...
wonderful!
amazing...
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
I'd definitely notice these at an awards show, but I think I'd flip by them in a magazine.
But then, wtf do I know.
Looks very samey. Besides...
Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.
>>>> That's not an ad. THIS is an ad.
I love it, the art direction is good and the message is very clear.
very nice work.
the idea is over done.
Boring is as boring does. Why is everybody heaping praise. Nothing even slightly conceptual here.
liked it
excellent art direction. but the ad falls on the lighter side when it comes to concept developement. but hands down an excellent effort to make the ad very attractive