Pepsi: Climbing

Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging

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14 comments

elgrecones's picture
elgrecones
323 pencils

great art direction... best of all three...

adrianapr's picture
adrianapr
1238 pencils

that's very very cool.
Go Germany!!

arstewar's picture
arstewar
232 pencils

the best one, colors are most believable, really cool nice work

Fabian Kirner's picture
Fabian Kirner
270 pencils

Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse

miles's picture
miles
306 pencils

best of all three...

Nolan's picture
Nolan
189 pencils

wonderful!

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

amazing...

kgeiger's picture
kgeiger
7092 pencils

I'd definitely notice these at an awards show, but I think I'd flip by them in a magazine.
But then, wtf do I know.

Rog's picture
Rog
6094 pencils

Looks very samey. Besides...
Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.

>>>> That's not an ad. THIS is an ad.

Jeff Ng's picture
Jeff Ng
137 pencils

I love it, the art direction is good and the message is very clear.
very nice work.

simpson_tech's picture
simpson_tech
98 pencils

the idea is over done.

drunk dave's picture
drunk dave
1066 pencils

Boring is as boring does. Why is everybody heaping praise. Nothing even slightly conceptual here.

enigma's picture
enigma
77 pencils

liked it

deepa's picture
deepa
10 pencils

excellent art direction. but the ad falls on the lighter side when it comes to concept developement. but hands down an excellent effort to make the ad very attractive

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