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Anatomy

Agency: 
Published/Aired: 
September 2010
Description: 

Pepsi Max with ginseng won't let you fall asleep. poster campaign for universities.

Wake Up!

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Max Kitaev, Pavel Ganin
Copywriter: Victor Sokolov

Comments (9)

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Highest Rated

Boxey's picture
Boxey
Activity Score 8881

okay

atb2005's picture
atb2005
Activity Score 13561

Very nice! The tagline, "Wake up!", however, is old.

Guest's picture
Guest

it make me yawn, but it´s pretty cool

Guest's picture
Guest

am i the only one who thought that was obama?

Guest's picture
Guest

great concept. cool art direction

Guest's picture
Guest

Obama was my first thought too...

Guest's picture
Guest

it cuts you into half???

Guest's picture
Guest

it cuts you into half?

SCHIZFLUX's picture
SCHIZFLUX
Activity Score 40

The brand here definitely helps students to master human anatomy.. The question is: Does human anatomy – visually horrific as it is with connotations of illness, death, etc., – help the brand just as much? Good execution, but i am not sure about the pragmatics.

Boxey's picture
Boxey
Activity Score 8881

okay

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