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Pepsi: Access

Pepsi: Access
Your rating: None Average: 8.7 (3 votes)

Exclusive music. We got it. You want it.
Get your PIN. Get online. Get the stuff.
Pepsiaccess.ca

BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.

Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy” by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.”

Agency: BBDO, Toronto
Via: Goodness

6 Comments

Guest's picture
Guest | Thu, 2006-06-08 23:38

seems and sounds intresting.Lets call it a SOUND CREATIVE

Nite's picture
Guest | Fri, 2006-06-09 00:05

Mind blowing stuff.

chirkut's picture
Guest | Fri, 2006-06-09 03:16

looks like a full on scam to me.

Guest's picture
Guest | Sun, 2006-06-11 23:35

Excellent idea! Makes me wanna try.

Guest's picture
Guest | Sun, 2006-06-18 22:10

Interactive is good. Scam this is not.

Itsme's picture
Guest | Tue, 2006-07-04 03:32

a music playing poster??????
hmm..technology these days, never failed to amazes me :D

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