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27 comments

Lee Clow's picture
Lee Clow
46 pencils

Simply awesome.

Paolo keppella's picture
Paolo keppella
51 pencils

It's saying hot....and challenge..i like it....but the picture can be done better...

Think outside the X_BOX

theassailante's picture
theassailante
234 pencils

needs better digital imaging definitely.. so-so as an idea

Daryllee's picture
Daryllee
56 pencils

Its not a complete ad...sigh...if only the digital imaging is better...what a waste...

cooties's picture
cooties
180 pencils

...of money, if they are gonna enter it for international awards.

kalpesh78's picture
kalpesh78
2580 pencils

its a good ad. yes i agree the shot could've been better but its already won some awards.. way to go ajgoankar

Silver - Abby (Mumbai Ad Club)
Bronze - AAAI Goa Fest

ideas....30 minutes nahi toh free.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Its good.

So simple.

One of those 'ba boom, tiss!' one liners

slimseni's picture
slimseni
85 pencils

i think i've seen a lot of hotter pepper sauce ads. i also think pepper ads are like condom ads, they are naturally inspiring.but how come all pepper ads always show heat or effects of fire.perhaps there should be more refreshing approaches. however, thats not a bad piece of art direction.
ATH
(Always Trigger-Happy)

B128's picture
B128
392 pencils

I totally agree with slimseni. It's kinda like the 'invisible glass' ads for all the window cleaners.
As for this ad, I like,,, and I guess it works for India as they like very hot pepper, I only wish someone could do something for people like myself who don't take very hot pepper or tell me about improving taste in food.

Axxl's picture
Axxl
208 pencils

Hmmm. What about this ad: http://merdanchik.com/temp/advertka/altoids.jpg
Won some awards last year.
Or this idea: http://photos1.blogger.com/blogger/4467/2059/1600/Fakir.jpg
Whatever...

kc_brock's picture
kc_brock
703 pencils

looks like another altoids rip-off.
only the execution is weaker in this one.

rd

Amigo's picture
Amigo
43 pencils

Its Hot! good one

RAZ21's picture
RAZ21
257 pencils

artistically i prefer this one than the other two Axxl. they are all the same idea and i guess you cannot avoid sometimes doing the same as other people. USP is officialy among endagered species so i think it is inevitable that advertisers are called upon to promote products and services that have more or less the same features. I would hate to blame this kind of coincidences to lack of creativity.

baanke Chauhan's picture
baanke Chauhan
88 pencils

REALLY HOT SHOT JOB.................
GREAT WORK

CNC's picture
CNC
2 pencils

on target!

nemesis's picture
nemesis
761 pencils

the photo could be better

TRICKY's picture
TRICKY
3930 pencils

spot on axxl
the altoids ad looks better

The man who stops advertising to save money is like the man who stops the clock to save time

alekvf's picture
alekvf
22 pencils

Poor craftsmanship! It looks like spec-work (i only hope it is)... but even my spec-work looks more convincing. Or even my presented work before moving forward for final rounds.

Needless to say, i get the idea. And it's an interesting take, but it seems more painful than enjoyable... It sounds to me like someone was brainstorming about hot things and simply came up with this because it looked different". Again, shy thinking.

hellsfaveclown's picture
hellsfaveclown
14 pencils

interesting idea.
bad art directing

slim's picture
slim
1047 pencils

As forced as a baboon in a phone booth.
Or that simile.

LAZ's picture
LAZ
288 pencils

i like the absence of logo. just the bottles. but as many said before, it needs heavy photowork

/LAZ

adyct's picture
adyct
37 pencils

what a cracker of an ad

nuclearshower's picture
nuclearshower
233 pencils

agree, I think the idea is great just the art direction can be better.

wickedcheese's picture
wickedcheese
84 pencils

This is great :D

spotanatomy's picture
spotanatomy
72 pencils

[...] via adsoftheworld.com e sandeepmakam.blogspot.com [...]
http://www.spotanatomy.info/index.php?title=mumbai_india_salsa_piccant...

chillar.mahendra's picture
chillar.mahendra
16 pencils

Greaaaaaaaaaaaaaaaaaaaaat!

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