People for Bikes: Tie

True, but they show the instance of biking to work in a very polished way that speaks to a lot of careful (expensive) thought on someone's part, and that in itself celebrates riding, which is important -- it's easy to feel oppressed or downtrodden while laboring precariously on the shoulder of the road. These seem targeted at people who bike to work already, people who see it as a mark of pride to have a chainring mark on their right calf and who quietly fantasize about a parking garage full of bikes. Biking to work can be hard; these print ads will keep you on your bike even if you've gotten honked at or flipped off that morning. It's a campaign to shore up the "consumer" base, not expand it.

On the other hand, I think the video does a very good job of putting across benefits in a compelling way.