People for Bikes: Tie celebrates Bike To Work Week

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Associate Creative Director: Brian Ritchie
Senior Interactive Designer: Zara Gonzalez Hoang
Senior Writer: Joel Stacy
Senior Art Director: Derek Till
Junior Art Director: Fabien Dodard
Senior Designer: Joe Monnens


sirvan's picture
29870 pencils

This is easily the best of the 3. But it's still just okay. ...these don't get to the BENEFIT of biking to work. They merely show the INSTANCE of it.


"I love some things, and don't love some other things."

Guest's picture

True, but they show the instance of biking to work in a very polished way that speaks to a lot of careful (expensive) thought on someone's part, and that in itself celebrates riding, which is important -- it's easy to feel oppressed or downtrodden while laboring precariously on the shoulder of the road. These seem targeted at people who bike to work already, people who see it as a mark of pride to have a chainring mark on their right calf and who quietly fantasize about a parking garage full of bikes. Biking to work can be hard; these print ads will keep you on your bike even if you've gotten honked at or flipped off that morning. It's a campaign to shore up the "consumer" base, not expand it.

On the other hand, I think the video does a very good job of putting across benefits in a compelling way.

Marlus Lau's picture
Marlus Lau
1808 pencils

Agree. Also, the logo is by far the best art in this ad. I'm sorry, but this photograph and photoshop is quite bad. Is too strong, I dont know, it´s not natural. The idea has nothing new, but it's ok.

AssassinX's picture
1329 pencils


No comment.

thaistylez's picture
224 pencils

so what ad

mashhie's picture
29 pencils

i agree the connection shown between biking and work is good


Blashyrkh's picture
32884 pencils

That blur on the tie is disturbing

Guest's picture

cheap look and no idea, it just demonstrate headline/msg.

pez's picture
1800 pencils

The only one in the campaign that gave me a good feeling

paumarques's picture
1314 pencils

molt bona campanya, però les peces individuals no funcionen tant bé.

Pau Marquès
(+34) 670 36 79 83

Dzsoi's picture
6556 pencils

This is absolutely nothing. Zero fantasy.

Ed Rapport's picture
Ed Rapport
724 pencils

Al Sharpton.. I agree. what is the benefit of biking here? I just see a guy biking to work, thats about it...

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