July 2010

With more people riding bikes than ever before, it’s the perfect time to launch a national movement to improve bicycling. Therefore, Colle+McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement to make our world a more bike friendly place - to build more trails, paths and bike lanes, to make riding safer and more accessible for everyone.

Print advertisment created by Colle+McVoy, United States for People for Bikes, within the category: Public Interest, NGO. celebrates Bike To Work Week

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Associate Creative Director: Brian Ritchie
Senior Interactive Designer: Zara Gonzalez Hoang
Senior Writer: Joel Stacy
Senior Art Director: Derek Till
Junior Art Director: Fabien Dodard
Senior Designer: Joe Monnens

Comments (18)

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sirvan's picture
Activity Score 29860

Sorry, but I really don't think this will ENCOURAGE people to bike to work.


"I love some things, and don't love some other things."

gonndo's picture
Activity Score 1094

For the first time in my life, I agree with him...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sirvan's picture
Activity Score 29860


How do you know I'm a "him"?



"I love some things, and don't love some other things."

AssassinX's picture
Activity Score 1329

The whole campaign is nearly a disaster.
Sorry to say that.

picntype's picture
Activity Score 175

So, this Ad says biking is bad... it ruins your waxed-sexy legs.

Pombooie's picture
Activity Score 407

Actually, I think this is the most insightful of the three ads.

Jupiter's picture
Activity Score 547

if the objective of this campaign is to encourage people to use bikes to work, this one fails...

commenting just to gather more pencils:-)

bijoyvp's picture
Activity Score 50

its gives a negative meaning.

kingzeus's picture
Activity Score 260

why the scar??

"you are valued for your value so be valuable..."

benihana77's picture
Activity Score 86

It's a grease stain from the chains or gears. doesn't really sell the idea of biking. It's almost like it's trying to say that if you bike, you'll look tough, but it doesn't carry the message through. It just lets it fall flat. The other ads aren't much better.

Would have been smarter to show a business person riding their bike past a bunch of others who are stopped at a red light, or caught in traffic. That would show the advantages pretty well. Maybe toss in some nasty exhaust to emphasize the greenness of riding a bike to work.


jbuckingham's picture
Activity Score 907


MJStinson77's picture
Activity Score 601

I agree with some of the others, this doesn't highlight a positive aspect of biking to work. | | wordjones

Gualcor's picture
Activity Score 978

mal mal mal

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

aRianna_.'s picture
Activity Score 281


Brooklander's picture
Activity Score 42

Yea, no woman is gonna wanna ride to work after seeing this.

jponino's picture
Activity Score 601

sucks : poor idea, and moreover, this execution, this art is shit ! it seems like the 2nd leg is before the first one, dunno, weird isn't?

Dzsoi's picture
Activity Score 8512

If the idea is not persuading at all, it should be funny or creative at least.

Ed Rapport's picture
Ed Rapport
Activity Score 724

why not just show the women in those nice biking shoes?? Why show an ad with, oil spot, rip or tear... really can't make since of it.. but not a good execution at all.

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