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Published/Aired: 
February 2008

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Description: 

Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.

Wear Australia.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd

Comments (4)

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Whitefang's picture
Whitefang
Activity Score 509

Where is the idea? Arse.

Chris's picture
Chris
Activity Score 1985

i think the australian skin cancer foundation wont like this campaign.

JamurPutih's picture
JamurPutih
Activity Score 263

what is this?

end of joy, enjoy

xhp's picture
xhp
Activity Score 543

its like "we are australia", thats what i read at the first sight

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