14 comments

krautland's picture
3241 pencils
krautlandMonday, May 26, 2008 - 19:33

better casting than the other ad but the line doesn't make sense.

guys, I get what you're trying to say but you're requiring your consumer to make two or three leaps to get the message because of your weak line. you need to flat-out explain what's going on, which you don't.

salvarredy's picture
352 pencils
salvarredyMonday, May 26, 2008 - 20:05

I like the picture very much, who's the photographer?

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Lip's picture
234 pencils
LipMonday, May 26, 2008 - 20:22

Very nice concept.

Pedro
www.labomboneracriativa.blogspot.com

Nanel's picture
283 pencils
NanelMonday, May 26, 2008 - 20:32

sorry but i don't get this. i think the copy line doesn't work. why "when every millisecond counts?" could somebody please explain

ahpitt's picture
344 pencils
ahpittMonday, May 26, 2008 - 21:41

It means you won't affect your duty, as you only take very very short time to shoot this photo.

cacophony's picture
28 pencils
cacophonyTuesday, May 27, 2008 - 03:12

Who is the photographer?
it seems like he's a robber too.

kithketh's picture
12 pencils
kithkethMonday, May 26, 2008 - 21:16

I know they wanna say that even you're in the situation that counts to miliseconds you still have time to pose in front of camera.... but do they really have to come up with this kind of idea?

R. Rinaldi's picture
686 pencils
R. RinaldiMonday, May 26, 2008 - 23:25

Good

pankajadsoftheworld's picture
431 pencils
pankajadsoftheworldTuesday, May 27, 2008 - 02:54

Its a great idea I realy appriciate the person who thought of it. verry Well Done.

Alistair C.'s picture
692 pencils
Alistair C.Tuesday, May 27, 2008 - 03:55

i don't like the photo, it's far from natural and disturbing because of the DOF and shadows. plus, the guy lying on his side seems to be wearing jeans and his right hand fingers look chopped

Cris's picture
47 pencils
CrisTuesday, May 27, 2008 - 05:22

ahah! funny.

getconnected2001's picture
993 pencils
getconnected2001Tuesday, May 27, 2008 - 12:46

hahaha Relieved......... Finally I got the concept.
Now im lovin it.Thanx guys.

theanc's picture
2764 pencils
theancTuesday, May 27, 2008 - 17:17

It's not a great idea. But it's a great wasted job. A lot of better ideas are possible.

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http://www.augustocorreia.com.br

adderman's picture
41 pencils
addermanThursday, May 29, 2008 - 10:52

Come on guys, these two have no relation to the importance of the miliseconds. The scene tells me only that it's such a nice feeling to have someone taking your photo, that you may forget your job, and so that the helicopter crashes and the bank gets robbed.

oh god!!