Pentax: Bank
When every millisecond counts.
Advertising Agency: DDB Düsseldorf, Germany
Creative Directors: Thomas Schwarz
Art Director: Thomas Schwarz
Via: Coloribus
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14 Comments
better casting than the other ad but the line doesn't make sense.
guys, I get what you're trying to say but you're requiring your consumer to make two or three leaps to get the message because of your weak line. you need to flat-out explain what's going on, which you don't.
I like the picture very much, who's the photographer?
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Very nice concept.
Pedro
www.labomboneracriativa.blogspot.com
sorry but i don't get this. i think the copy line doesn't work. why "when every millisecond counts?" could somebody please explain
It means you won't affect your duty, as you only take very very short time to shoot this photo.
Who is the photographer?
it seems like he's a robber too.
I know they wanna say that even you're in the situation that counts to miliseconds you still have time to pose in front of camera.... but do they really have to come up with this kind of idea?
Good
Its a great idea I realy appriciate the person who thought of it. verry Well Done.
i don't like the photo, it's far from natural and disturbing because of the DOF and shadows. plus, the guy lying on his side seems to be wearing jeans and his right hand fingers look chopped
ahah! funny.
hahaha Relieved......... Finally I got the concept.
Now im lovin it.Thanx guys.
It's not a great idea. But it's a great wasted job. A lot of better ideas are possible.
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Come on guys, these two have no relation to the importance of the miliseconds. The scene tells me only that it's such a nice feeling to have someone taking your photo, that you may forget your job, and so that the helicopter crashes and the bank gets robbed.
oh god!!