Peninsula School Feeding Association: World map
You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.
Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
photographer: Malcolm Dare
Published: 2008
18 Comments
icecream? not bread or meat...?
well, nice idea though...
nice concept.
http://karanraghav.blogspot.com/
Good idea!
You are right john doe it must be bread or meat but ice cream is every childs dream.
Like it.
Great insight and line. but the execution seems to hide the idea a little. should be easier to spot in my opinion.
(like the detail of the chewed pen on the left)
laaaaame. forced and silly.
Weak. Uninteresting visuals and no call to action is not impactful.
pistachio ice cream..yum
This doesn't mean hunger, it means that they should eat other contintents. capitalism!
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
I think they didn't need to show the whole map of the world--a focus on South America here would have had a better impact. But it's nice. Very to the point.
I wonder--since they're from South Africa--why they didn't change the African continent instead? it is, after all, the poorest continent on the planet...
feed the hungry children........ice cream cones?!
wtf?
It's hard to figure out at the first sight..which makes more fun
It has good insight.
-Natalie
http://www.nataliemarion.com
And Africa?
Doesn't have hungry children???
It's only in South America???
nice idea. a hungry kid wants ice cream though he should eat bread and meat, that's medically speaking. So I think Ice cream cone is ok. it's seen through a child's point of view. But I can't understand why only south america. why not other continents. may be there is a reason. my eyes quickly went all over the map looking for another ice cream. at least one more! cool though. (no pun)
aha, client and creatives kust had fun...
totti ad
Is the hunger you're trying to describe here is some suburban kid's craving for ice candy...???!!
Good one! great idea
But would a hungry child be thinking of ice cream when they haven't eaten in while...
should have been like a chicken drum stick