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Published/Aired: 
May 2016
3489
Description: 

Print advertisment created by FCB, South Africa for Peninsula School Feeding Association, within the category: Public Interest, NGO.

You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.

Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
photographer: Malcolm Dare

Comments (18)

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Highest Rated

creativefifi's picture
creativefifi
Activity Score 2

Good one! great idea
But would a hungry child be thinking of ice cream when they haven't eaten in while...
should have been like a chicken drum stick

john doe's picture
john doe
Activity Score 1571

icecream? not bread or meat...?
well, nice idea though...

karan raghav's picture
karan raghav
Activity Score 210

nice concept.

damnAD's picture
damnAD
Activity Score 44

Good idea!
You are right john doe it must be bread or meat but ice cream is every childs dream.

Like it.

Wordnerd's picture
Wordnerd
Activity Score 6692

Great insight and line. but the execution seems to hide the idea a little. should be easier to spot in my opinion.
(like the detail of the chewed pen on the left)

Guest's picture
Guest

laaaaame. forced and silly.

Guest's picture
Guest

Weak. Uninteresting visuals and no call to action is not impactful.

Guest's picture
Guest

pistachio ice cream..yum

Gualcor's picture
Gualcor
Activity Score 978

This doesn't mean hunger, it means that they should eat other contintents. capitalism!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

teenie's picture
teenie
Activity Score 1894

I think they didn't need to show the whole map of the world--a focus on South America here would have had a better impact. But it's nice. Very to the point.

I wonder--since they're from South Africa--why they didn't change the African continent instead? it is, after all, the poorest continent on the planet...

Guest's picture
Guest

feed the hungry children........ice cream cones?!
wtf?

crosscolours's picture
crosscolours
Activity Score 8

It's hard to figure out at the first sight..which makes more fun

NatalieM's picture
NatalieM
Activity Score 1685

It has good insight.

Guest's picture
Guest

And Africa?
Doesn't have hungry children???
It's only in South America???

ranbandi69's picture
ranbandi69
Activity Score 12

nice idea. a hungry kid wants ice cream though he should eat bread and meat, that's medically speaking. So I think Ice cream cone is ok. it's seen through a child's point of view. But I can't understand why only south america. why not other continents. may be there is a reason. my eyes quickly went all over the map looking for another ice cream. at least one more! cool though. (no pun)

unstatusfied's picture
unstatusfied
Activity Score 54

aha, client and creatives kust had fun...

Guest's picture
Guest

totti ad

Guest's picture
Guest

Is the hunger you're trying to describe here is some suburban kid's craving for ice candy...???!!

creativefifi's picture
creativefifi
Activity Score 2

Good one! great idea
But would a hungry child be thinking of ice cream when they haven't eaten in while...
should have been like a chicken drum stick

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