Peninsula School Feeding Association: World map

You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.

Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
photographer: Malcolm Dare
Published: 2008


john doe's picture
john doe
1571 pencils

icecream? not bread or meat...?
well, nice idea though...

karan raghav's picture
karan raghav
210 pencils

nice concept.

damnAD's picture
44 pencils

Good idea!
You are right john doe it must be bread or meat but ice cream is every childs dream.

Like it.

Wordnerd's picture
6660 pencils

Great insight and line. but the execution seems to hide the idea a little. should be easier to spot in my opinion.
(like the detail of the chewed pen on the left)

Guest's picture

laaaaame. forced and silly.

Guest's picture

Weak. Uninteresting visuals and no call to action is not impactful.

Guest's picture

pistachio ice cream..yum

Gualcor's picture
972 pencils

This doesn't mean hunger, it means that they should eat other contintents. capitalism!

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

teenie's picture
1894 pencils

I think they didn't need to show the whole map of the world--a focus on South America here would have had a better impact. But it's nice. Very to the point.

I wonder--since they're from South Africa--why they didn't change the African continent instead? it is, after all, the poorest continent on the planet...

Guest's picture

feed the hungry cream cones?!

crosscolours's picture
8 pencils

It's hard to figure out at the first sight..which makes more fun

NatalieM's picture
1687 pencils

It has good insight.

Guest's picture

And Africa?
Doesn't have hungry children???
It's only in South America???

ranbandi69's picture
12 pencils

nice idea. a hungry kid wants ice cream though he should eat bread and meat, that's medically speaking. So I think Ice cream cone is ok. it's seen through a child's point of view. But I can't understand why only south america. why not other continents. may be there is a reason. my eyes quickly went all over the map looking for another ice cream. at least one more! cool though. (no pun)

unstatusfied's picture
54 pencils

aha, client and creatives kust had fun...

Guest's picture

totti ad

Guest's picture

Is the hunger you're trying to describe here is some suburban kid's craving for ice candy...???!!

creativefifi's picture
2 pencils

Good one! great idea
But would a hungry child be thinking of ice cream when they haven't eaten in while...
should have been like a chicken drum stick

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