Peninsula School Feeding Association: Solar system

You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.

Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
photographer: Malcolm Dare
Published: 2008

22 comments

Guest's picture
Guest

what is the message of the image?

damnAD's picture
damnAD
44 pencils

Look again carefully there is an orange near pluto...

vuxanovici's picture
vuxanovici
255 pencils

Waaay too subtle.

Guest's picture
Guest

Advertising 101:

You give consumers some time to figure it out so the pay off is more impactful. But how why on earth should they spend more time and how? Craft.

Guest's picture
Guest

I agree, too subtle and also lacks a strong concept - feels like many ads I've seen before.

Guest's picture
Guest

what! with a comment like that, you must be a client? don't insult your consumer by spoon feeding them. let them work a bit to get the reward!

Guest's picture
Guest

didn't saw the orange immediately..

oh, i remember i just ate..

Guest's picture
Guest

Shame, with a comment like that you must be a junior. For consumers to work a bit, there actually needs to be a reward - on these ads, it's sadly lacking.

teenie's picture
teenie
1894 pencils

Too subtle again--I agree. Nice idea, though. But it needs to make an immediate impact.

Guest's picture
Guest

i cannot believe that anybody could leave a positive comment RE: these. these are terrible!

Guest's picture
Guest

insight is good. execution not so.

Guest's picture
Guest

good heavens; is no-one able to be constructive?

pawan nimrani's picture
pawan nimrani
44 pencils

heart touching

ranbandi69's picture
ranbandi69
12 pencils

I like it. better than the icy cone. but good campaign. Still I think it's too subtle. why hide the orange so... much. don't spoon feed, don't over do the hiding thing either. people can miss it.

adster's picture
adster
34 pencils

i like it... go ahead man

unstatusfied's picture
unstatusfied
54 pencils

First I wanted to say "ANd where's a food here?!" =)) Seems I'm not so hungry )

picktokyo's picture
picktokyo
1404 pencils

lame piece of shit

Guest's picture
Guest

Nice concept but the book doesnt look like a kid learning type..could have used thin book.In this particular ad, orange doesnt stands out..it could have been a focus as if from a hungry kid's eye.

Guest's picture
Guest

At least some people give positive crit, possibly agree on this 1 but perhaps the subtleness is better placed when viewed in dps. I like.

Guest's picture
Guest

Good idea, horrible execution. More exaggeration and focus needed please.

pinkshick's picture
pinkshick
37 pencils

Tan sólo soy estudiante de primer año, así que no tengo voz ni voto suficiente para decir que esto es una porquería. o_O

Como dicen, el Insight es bueno pero la ejecución carece de esfuer z o . . .

Guest's picture
Guest

the consumer isn't a moron. she's your wife.

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