Peninsula School Feeding Association: Solar system
You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.
Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
photographer: Malcolm Dare
Published: 2008
22 Comments
what is the message of the image?
Look again carefully there is an orange near pluto...
Waaay too subtle.
Advertising 101:
You give consumers some time to figure it out so the pay off is more impactful. But how why on earth should they spend more time and how? Craft.
I agree, too subtle and also lacks a strong concept - feels like many ads I've seen before.
what! with a comment like that, you must be a client? don't insult your consumer by spoon feeding them. let them work a bit to get the reward!
didn't saw the orange immediately..
oh, i remember i just ate..
Shame, with a comment like that you must be a junior. For consumers to work a bit, there actually needs to be a reward - on these ads, it's sadly lacking.
Too subtle again--I agree. Nice idea, though. But it needs to make an immediate impact.
i cannot believe that anybody could leave a positive comment RE: these. these are terrible!
insight is good. execution not so.
good heavens; is no-one able to be constructive?
heart touching
I like it. better than the icy cone. but good campaign. Still I think it's too subtle. why hide the orange so... much. don't spoon feed, don't over do the hiding thing either. people can miss it.
i like it... go ahead man
First I wanted to say "ANd where's a food here?!" =)) Seems I'm not so hungry )
lame piece of shit
Nice concept but the book doesnt look like a kid learning type..could have used thin book.In this particular ad, orange doesnt stands out..it could have been a focus as if from a hungry kid's eye.
At least some people give positive crit, possibly agree on this 1 but perhaps the subtleness is better placed when viewed in dps. I like.
Good idea, horrible execution. More exaggeration and focus needed please.
Tan sólo soy estudiante de primer año, así que no tengo voz ni voto suficiente para decir que esto es una porquería. o_O
Como dicen, el Insight es bueno pero la ejecución carece de esfuer z o . . .
the consumer isn't a moron. she's your wife.