Peninsula School Feeding Association: Sipho

Sipho is hungry.
Help him find the hot dog.
You can make it easier. Please don't stand by while millions of school children go hungry.

Agency: FCB, Cape Town, South Africa
Creative Directors: Francois de Villiers, Schalk Van der Merwe
Art directors: Ross Nieuwenhuizen, Brenton Bubb
Copywriters: Fezile Marubalela, Dylan Kidson
Illustrator: Wesley Lewis

13 comments

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I think this is far too silly for the subject matter. I'm not sure if we're supposed to laugh at this or not. "Help him find the hot dog"!?! C'mon, this can't be for real.

B128's picture
B128
392 pencils

I agree with you PaulyG, if you're hungry would you chose your meal?
Lucky kid, I'm sure if he saw a burger he'd pass.

Twombl's picture
Twombl
184 pencils

Seen many times.

mikelite's picture
mikelite
1031 pencils

WHERE'S WALDO?!?! damn! why didn't every other lazy creative think of that!

Stigset's picture
Stigset
1456 pencils

Hey I think I found it, its between the castle tower and the spooky house :-) Guess i don't need to send him money then...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

good eye

ellehcimeo's picture
ellehcimeo
3522 pencils

nice eye indeed!
this "where's Waldo" technique has been used so many times. sometimes it's a nice idea, others, like in this case, it isn't. the playful look and serious subject matter don't jive. and for these kids, finding food isn't a game, it's life or death.

Dick Huges's picture
Dick Huges
939 pencils

Stop the machines!!!! Man, that is awesome!!! An ad featuring a Where is Waldo illustration type?? Yes!!! Thanks god, thanks jesus, thanks Tom Cruise!!!! You guys are amazing and the #156 team to do the same! Yeah! You win 7 internet! 7!!! Extraordinary. I bet the agency is sending y'all to Cannes and will not put you in the crap hotels near the train station.

whitespace's picture
whitespace
1953 pencils

Hot dayum!

How many internets do you have left?

hang-the-dj's picture
hang-the-dj
1262 pencils

Tom Cruise..he he, that's funny.

Rog's picture
Rog
6094 pencils

Cool tone. Cool message. Cool enticement.
B+

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
1953 pencils

btw... has anyone found the hotdog?

Minimum's picture
Minimum
1496 pencils

look at the top of the posts, stigset got it

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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