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Published/Aired: 
May 2016
Description: 

You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.

Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
Photographer: Malcolm Dare

Comments (14)

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Highest Rated

Guest's picture
Guest

Love the whole campaign. Great idea!

Guest's picture
Guest

nice campaign dudes & gals! viva SA. hope you get a good response from the public, it's a very worthy cause

Guest's picture
Guest

B minus. pretty forced.

Guest's picture
Guest

A worthy cause, but if you're going to do expensive, pro-bono, agency-driven proactive work... Why not just give them the money - these ads are so weak they won't make anyone do anything.

Guest's picture
Guest

i've got noodles for brains..

i love this. making me hungry too

everartz's picture
everartz
Activity Score 7609

i just dont like the art direction..
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Everartz

| Everartz |

ORISHAS76's picture
ORISHAS76
Activity Score 344

me parece un buen concepto y bien ejecutado!!!(sobre todo esta pieza)

postman's picture
postman
Activity Score 951

Seeing the visual, I thought 'Oh no, not yet another crappy 'your-brain-is-full-of-our-product'-piece', but it's got that twist. I like it.

Guest's picture
Guest

nice

ranbandi69's picture
ranbandi69
Activity Score 12

good idea but it put me off bigtime. reminds me of "silence of the lambs" and "hannibal". this child must be sick.

unstatusfied's picture
unstatusfied
Activity Score 54

mhahhahahaaa!! THIS is goooood!

picktokyo's picture
picktokyo
Activity Score 1404

forced and gross

Guest's picture
Guest

great work.

Guest's picture
Guest

wacala.

Guest's picture
Guest

Love the whole campaign. Great idea!

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