Peninsula School Feeding Association: Brain
You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.
Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
Photographer: Malcolm Dare
Published: 2008
14 comments
nice campaign dudes & gals! viva SA. hope you get a good response from the public, it's a very worthy cause
B minus. pretty forced.
A worthy cause, but if you're going to do expensive, pro-bono, agency-driven proactive work... Why not just give them the money - these ads are so weak they won't make anyone do anything.
i've got noodles for brains..
i love this. making me hungry too
i just dont like the art direction..
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Everartz
| Everartz |
me parece un buen concepto y bien ejecutado!!!(sobre todo esta pieza)
Seeing the visual, I thought 'Oh no, not yet another crappy 'your-brain-is-full-of-our-product'-piece', but it's got that twist. I like it.
nice
good idea but it put me off bigtime. reminds me of "silence of the lambs" and "hannibal". this child must be sick.
mhahhahahaaa!! THIS is goooood!
forced and gross
great work.
wacala.
Love the whole campaign. Great idea!