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Travel with words, Pisa

Agency: 
Published/Aired: 
January 2010
Description: 

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa

Comments (20)

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Highest Rated

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

5-star CRAP!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

This leaves me totally cold. If you are travelling with words why is it necessary to try and make it into a picture...not exciting and why is the leaning tower green? That said I have just reached 1000 pencils! Hooray I hope they are coloured ones.

rambambiro's picture
rambambiro
Activity Score 57

i think the tower is green because the colours of the italian flag. The can't use red because it was used on the London example, so I supose thats how it ended green.

andyStock's picture
andyStock
Activity Score 666

Couldn't disagree more Phil, I think all 3 of these are absolutely brilliant. I love the simplicity of them.

ek kanya's picture
ek kanya
Activity Score 814

sweet. very nice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice, but nothing special.

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Shawali's picture
Shawali
Activity Score 8442

It's nice and simple but it looks like their target audience is kids. The typo play looks like it comes a book for 5 yo.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Dzsoi's picture
Dzsoi
Activity Score 8266

I kind of agree with Phil, clean concept but not very exciting. You really don't want to say reading is this boring, do you?

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

I think it would be a better campaign if it used titles from Penguin Books instead of names of cities around the world.

CG

Hiperion's picture
Hiperion
Activity Score 3138

Yawn...

nezvanova's picture
nezvanova
Activity Score 13

Suwwweeet u guys....above all a great idea

advocate's picture
advocate
Activity Score 268

nice graphic design only

luispiter's picture
luispiter
Activity Score 2756

jajaja nice

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Penguin as a brand is simple and elegant. I find it perfect.

Prime83's picture
Prime83
Activity Score 497

Very nice.

Tommy G.'s picture
Tommy G.
Activity Score 897

easy concept. student idea.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The campaign is built on a plagiarized idea :-(

http://www.blanka.co.uk/i/products/3260.jpg

shahidali's picture
shahidali
Activity Score 4069

superb. love the simplicity and more importantly it should immediately connect with the target readers.

shahid

Adaddicted's picture
Adaddicted
Activity Score 3435

good... they are not the same old saucers!

withalltherespects

Icharyess's picture
Icharyess
Activity Score 13

very simple typography but has a deep meaning,, reflects each place,, like it ^^

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

5-star CRAP!

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