Penguin: Paris
Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung
Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung
15 comments
No sé qué es penguin así que no puedo opinar a cerca de la idea, pero el HDR está muy bueno.
Penguin es una editorial, es todo acerca de libros, pero yo no logro entender el concepto de ésta campaña
mrckais
good photo, concept not that good
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u can say good photo, i don't understand the concept. actually is the opposite. GREAT concept bad photo for it.
Great concept, good photo.
Hmm What is Pinguin?
i reaIIy Iike it
i'm here because i'm procrastinating
the book she is referring to is it her guide or
has she delved too deep in her reading that she couldn't care less about the historical place
i'm confused?
Penguin is a book store. the girl is reading a book and its totally inmerse in it so the people around here (that should be a lot being a touristic place and all) is like if they werent, get it?! i really am not an annoyingly "done" type of person but :shamelessly DONE"! i think ive seen this execution before and i cant find it... hold on ill get it!
http://adsoftheworld.com/media/print/penguin_books_gripping_2?size=_or...
http://adsoftheworld.com/media/print/penguin_books_gripping_1?size=_or...
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~ Quite obviously, I have gathered no moss ! ~
so?
So she's looking for some addresses and there's no one around to help her?
"Bright ideas bring better results"
I like the idea, but the places are a little bit weird. would you read standing next to the louvre? wouldn´t you go to a more confortable place and seat?
She looks like she's waiting outside, first referring to her guide. Maybe if she would have been sitting, it would have been clear that she's enjoying a book.
she should just read it inside louvre, standing next to mona lisa or something.
concept is really elegant.
love it.