Penguin: Paris

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung

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15 comments

monsieurange's picture
monsieurange
520 pencils

No sé qué es penguin así que no puedo opinar a cerca de la idea, pero el HDR está muy bueno.

mrckais's picture
mrckais
417 pencils

Penguin es una editorial, es todo acerca de libros, pero yo no logro entender el concepto de ésta campaña

mrckais

xcreativity's picture
xcreativity
2374 pencils

good photo, concept not that good

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Corbeen's picture
Corbeen
1088 pencils

u can say good photo, i don't understand the concept. actually is the opposite. GREAT concept bad photo for it.

talkingisfree's picture
talkingisfree
2585 pencils

Great concept, good photo.

frezfromhood's picture
frezfromhood
43 pencils

Hmm What is Pinguin?

Schirone's picture
Schirone
98 pencils

i reaIIy Iike it

i'm here because i'm procrastinating

raghavendra's picture
raghavendra
232 pencils

the book she is referring to is it her guide or
has she delved too deep in her reading that she couldn't care less about the historical place

i'm confused?

CUTIEPIE's picture
CUTIEPIE
347 pencils

Penguin is a book store. the girl is reading a book and its totally inmerse in it so the people around here (that should be a lot being a touristic place and all) is like if they werent, get it?! i really am not an annoyingly "done" type of person but :shamelessly DONE"! i think ive seen this execution before and i cant find it... hold on ill get it!

rolling.stone's picture
rolling.stone
2740 pencils

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~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture
Corbeen
1088 pencils

so?

WillyLatasa's picture
WillyLatasa
616 pencils

So she's looking for some addresses and there's no one around to help her?

"Bright ideas bring better results"

alejulimaty's picture
alejulimaty
838 pencils

I like the idea, but the places are a little bit weird. would you read standing next to the louvre? wouldn´t you go to a more confortable place and seat?

sahilosophy's picture
sahilosophy
75 pencils

She looks like she's waiting outside, first referring to her guide. Maybe if she would have been sitting, it would have been clear that she's enjoying a book.

advertising ninja's picture
advertising ninja
589 pencils

she should just read it inside louvre, standing next to mona lisa or something.
concept is really elegant.
love it.

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