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One few over the cuckoo's nest out of Africa

Agency: 
Published/Aired: 
January 2011
Description: 

One few over the cuckoo's nest out of Africa
Buy one Penguin classic and get another one FREE!

Advertising Agency: Rubecon, Chennai, India
Associate Creative Director: Elizabeth Jebaraj
Creative Directors: Alexander Zachariah, Meera Zachariah
Visualizer: Dharshini S Kumar
Copywriter: Sajan Prathap Singh

Comments (20)

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Highest Rated

jec's picture
jec
Activity Score 8

I really like this campaign. I think its great for the Target audience. I like how it has a 5 second incubation till you get it. I agree that the titles could have been a little more cleaver and a little more recognizable, but I think over all it works.

luispedromendezb's picture
luispedromendezb
Activity Score 104

What? the idea?? the concept?? confused

whatthefudge's picture
whatthefudge
Activity Score 1266

What? why do you still comment?? why are you still here?? confused

everartz's picture
everartz
Activity Score 7609

listen just ignore him... i cant believe it that he created 2 accounts to comment using one of them and reply to him self from the other one!
looks like he has schizophrenia like it shows in his profile photo!

| Everartz |

Vingy's picture
Vingy
Activity Score 474

Es confuso porque son nombres de libros en su idioma original, igual y aquí los conoces o los has leido pero con la traducción. Es una buena idea

luispedromendezb's picture
luispedromendezb
Activity Score 104

Entiendo. Gracias.

Leo Turk's picture
Leo Turk
Activity Score 34

Por favor sea considerado y se abstengan de hacer comentarios a ti mismo a la publicidad y todos los individuales. Si tienes algo inteligente que decir, sólo entonces se debe comentar. Como ustedes saben, es muy grosero con la gente molesta. Gracias.

copycopycopy's picture
copycopycopy
Activity Score 148

Oh god. Have you ever figured a single ad in here??
Nice Copy but. Like it :-)

buyandsell's picture
buyandsell
Activity Score 90

Can't believe that anybody wouldn't get the idea at first glance.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Perfect for the client, wonder how many titles it took to go through to make 'em work

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Not enough I'm afraid

Yarp's picture
Yarp
Activity Score 385

If you read books/ buy them, then you'd get it. However, I think this may have been done before...

kleenex's picture
kleenex
Activity Score 43493

I like the concept here. It works for the target market.

Billoughsby's picture
Billoughsby
Activity Score 5144

"Wheel of Fortune"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shahidali's picture
shahidali
Activity Score 4069

The two name's of classics are not really gelling the way intended and hence failed. Its clear.

shahid

Lazarus's picture
Lazarus
Activity Score 1536

These are lame. Sorry.

rakhal's picture
rakhal
Activity Score 141

bad art

Direstion's picture
Direstion
Activity Score 115

great

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Half the required impact. No Man is an Island of Doctor Moreau would love to get his hands on these. ©

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Nude Copy's picture
Nude Copy
Activity Score 1054

im nt a kid the ad is nt for me

jec's picture
jec
Activity Score 8

I really like this campaign. I think its great for the Target audience. I like how it has a 5 second incubation till you get it. I agree that the titles could have been a little more cleaver and a little more recognizable, but I think over all it works.

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