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FairyTales

Agency: 
Published/Aired: 
October 2012
Description: 

Books for every interest.

Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography

Comments (17)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent campaign. So stylish and perfect in details. I really adore all executions in this campaign. Well done!

VampAd's picture
VampAd
Activity Score 1151

Beautiful.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

a lovely campaign

hasalaka.th's picture
hasalaka.th
Activity Score 288

Brilliant campaign up to bottom.

Troll's picture
Troll
Activity Score 672

I really like this campaign.
Nice insight and brilliantly executed.
Congrats. Wish I'd done it.

bate_palmas's picture
bate_palmas
Activity Score 1479

Ok - brilliant. I thought at first it wasn't great but I've changed my mind. 10 points.

somecopywriter's picture
somecopywriter
Activity Score 1113

Amazing craft in the whole series, I love the attention to detail. What a great campaign.

f1th4p's picture
f1th4p
Activity Score 7

Best from campaign. I wish the rest had some illusions in it.

mark3r's picture
mark3r
Activity Score 1949

Love the art!

Jackbr's picture
Jackbr
Activity Score 1499

Great art and nice concept.

JackBR

CommandZ's picture
CommandZ
Activity Score 2498

Just a top notch job all the way round.

kleenex's picture
kleenex
Activity Score 43505

Winner!!! The whole set of ads are great.

stickynotes's picture
stickynotes
Activity Score 1094

great artwork! spot on for penguin

MindDrift's picture
MindDrift
Activity Score 1170

I don't understand the hype. The visual is stunning, but the concept is very reminiscent of Absolut vodka.

thatcopyguy's picture
thatcopyguy
Activity Score 44

Beautiful. About time that penguin got recognized as an icon.

Chelle Boo's picture
Chelle Boo
Activity Score 56

Im speechless...this is mind blowing.

ajx's picture
ajx
Activity Score 116

Nice detailing

deja fuck

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent campaign. So stylish and perfect in details. I really adore all executions in this campaign. Well done!

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