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Exclamation Mark

Agency: 
Published/Aired: 
February 2008
1387
Description: 

Print advertisment created by Y&R, Singapore for Penguin, within the category: Retail Services.

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Copywriters: Rowan Chanen
Art Director: Kirsten Ackland
Print Producer: Kim Lim

Comments (8)

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Highest Rated

teenie's picture
teenie
Activity Score 1894

Love it!!!!! Oh, how I wish I'd written that. Marvelous, wonderful, funny, insightful, intriguing... what else can I say?

miko1aj's picture
miko1aj
Activity Score 3086

nice one. I like that ad encouraging people to read really is doing this. Not showing twisted idea picture, but inviting into letter and imagination world. Yep.

teenie's picture
teenie
Activity Score 1894

Love it!!!!! Oh, how I wish I'd written that. Marvelous, wonderful, funny, insightful, intriguing... what else can I say?

vurtomatic's picture
vurtomatic
Activity Score 364

I think the last line, "These days, they can be found spending their evenings alone, punctuating the awkward silence" is a bit forced. It's trying to play on the fact that they're punctuation marks, but why are they awkward if they eloped and got together? Because she's standing on her head these days?

sagsraj's picture
sagsraj
Activity Score 98

You guys rock! (Sorry about the cliche & the excalmation mark...sorry...exclamation point) Brilliant piece of writing. We guys fell in love besides reading it out loud for the entire team. gr8 simply gr8

jsbrocka's picture
jsbrocka
Activity Score 19

Subtle humor, wonderful insight, and a tongue-in-cheek approach to the brand -- no wonder this is another good copy ad from this brilliant campaign!

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

fine copy.

gordon9999's picture
gordon9999
Activity Score 8

fantastic

Guest's picture
Guest

I think they mean "!!??" as the awkward silence

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