Penguin: Desert

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography

June 2008


flavourfish's picture
125 pencils

Nice ads, like this one and the one with the couple best.

eugenius's picture
396 pencils

can someone explain??

bknowlden's picture
3647 pencils

It's basically a metaphor for a book. You get a piece of information from one page and the story continues on the next.

capywriter's picture
5509 pencils

I guess it just teases you to read the book; The intriguing visual makes you wanna read, at least untill page 239 :)

mikepants2005's picture
504 pencils

Another ad using the infamous Statue Of Liberty submerged! Didn't I see that one in a Planet of the Apes film in 1968?

Alistair C.'s picture
Alistair C.
692 pencils

stop complaining, luxor markers just won gold for press @ Cannes, though they used Che Guevara & Hitler made out of words.... how original. Che & Hitler.... compared to them, the statue of liberty is not so used :p

Mezooo's picture
174 pencils

i don't get it

ricklongo's picture
1244 pencils

I understand the campaign, but couldn't get this one.

krautland's picture
3216 pencils

lovely work. subtle enough for finicky pseudo-intellectuals to feel like the ad agency understood their sensibilities, broad enough to intrigue a wider audience.

thelionaspirant's picture
143 pencils

Alistair luxor won because it used Che and Hitler smartly. That creative was a result of months of laborious efforts. First make the effort of taking a look at that ad before you criticise it.
if you had said something about the grand prix i'd have understood because it really baffles me how such a campaing can win the grand prix.

Guest's picture

While the Planet of the Apes reference is indeed a good one, it was topped in the 1970's at the University of Wisconsin.

Guest's picture

why the Retoucher is Karen Yap??
is James Teoh actually.....

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