Cold war

Agency Network: 
June 2008

Print advertisment created by Urban Pin-Up, South Africa for Penguin, within the category: Recreation, Leisure.

Advertising Agency: Urban pin-up, South Africa
Copywriter: Jason Kempen
Art Director: Rupert Allcock

Comments (10)

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leaking bucket.'s picture
leaking bucket.
Activity Score 136

This is a bit of a tired formula - blacking out words to convey your message. I guess it works but I think 007 should evoke more suspense and intrigue.

Seixas's picture
Activity Score 95

A scrambled messsage could work better.

mishkaa's picture
Activity Score 296


Guest commenter's picture
Guest commenter

I get just enough information from this one. It makes a good print ad where the copy is the headline. It gets my thumbs up vote.

Guest commenter's picture
Guest commenter

I like it. It gets the information across in a unique way. Its nice to see the copy as the headline as the copy. I give it a thumbs up.

yojimbo's picture
Activity Score 58

done for syphon filter2 (PS2).

Guest commenter's picture
Guest commenter

It's very Cold War era. I think its very wry and requires a bit of thinking. Then again, book readers are smart and should get it. Nice work.

Genie's picture

It would be great to see how it looked in the press. I am sure it would have caught quite a few people off guard.

blueturtles's picture
Activity Score 239

better than the previous one.

RoodDood's picture
Activity Score 46

if I was a consumer, i'd look at this and go 'huh?'