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Change Direction, 5

Agency: 
Published/Aired: 
April 2013
Description: 

A book can change the story of your life.

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Dushan Milic

Comments (9)

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Highest Rated

dotunbello's picture
dotunbello
Activity Score 148

Basically states that all it takes is one book to inspire..

certaintly's picture
certaintly
Activity Score 3994

pretty confusing as to what it's saying

kleenex's picture
kleenex
Activity Score 44826

Read one book and you can become great. Do not read book and you go to jail or die early...

certaintly's picture
certaintly
Activity Score 3994

i really really dont think that's what theyre trying to say.

dont read a book and you go to jail or die early?
that's just stupid.. why would you die early if you dont read a book? or go to jail?

uncertaintly's picture
uncertaintly
Activity Score 223

Meh. I agree with the copy, not with the execution.

fangoleon's picture
fangoleon
Activity Score 8598

Boring.

monoliz's picture
monoliz
Activity Score 1304

i like the insight and concept of execution, maybe better execution could make it perfect

9701701@qq.com's picture
9701701@qq.com
Activity Score 59

How I wish I could change my life by just a book.

Life itself doesn't have meaning, which should be created by ourselves.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

so weird and confusing, and its over promising.

dotunbello's picture
dotunbello
Activity Score 148

Basically states that all it takes is one book to inspire..

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