Penguin Books: Travel with words, Pisa

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010

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20 comments

Phil Lestino's picture
Phil Lestino
1670 pencils

This leaves me totally cold. If you are travelling with words why is it necessary to try and make it into a picture...not exciting and why is the leaning tower green? That said I have just reached 1000 pencils! Hooray I hope they are coloured ones.

rambambiro's picture
rambambiro
57 pencils

i think the tower is green because the colours of the italian flag. The can't use red because it was used on the London example, so I supose thats how it ended green.

andyStock's picture
andyStock
666 pencils

Couldn't disagree more Phil, I think all 3 of these are absolutely brilliant. I love the simplicity of them.

ek kanya's picture
ek kanya
814 pencils

sweet. very nice.

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mikeelrapido's picture
mikeelrapido
1929 pencils

Nice, but nothing special.

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Shawali's picture
Shawali
8385 pencils

It's nice and simple but it looks like their target audience is kids. The typo play looks like it comes a book for 5 yo.

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Dzsoi's picture
Dzsoi
5268 pencils

I kind of agree with Phil, clean concept but not very exciting. You really don't want to say reading is this boring, do you?

Carlos Garcia's picture
Carlos Garcia
846 pencils

I think it would be a better campaign if it used titles from Penguin Books instead of names of cities around the world.

CG

Hiperion's picture
Hiperion
3138 pencils

Yawn...

nezvanova's picture
nezvanova
13 pencils

Suwwweeet u guys....above all a great idea

advocate's picture
advocate
268 pencils

nice graphic design only

luispiter's picture
luispiter
2756 pencils

jajaja nice

brandingworthspreading's picture
brandingworthsp...
648 pencils

Penguin as a brand is simple and elegant. I find it perfect.

Prime83's picture
Prime83
497 pencils

Very nice.

Tommy G.'s picture
Tommy G.
897 pencils

easy concept. student idea.

thedesignaddict's picture
thedesignaddict
5329 pencils

The campaign is built on a plagiarized idea :-(

http://www.blanka.co.uk/i/products/3260.jpg

shahidali's picture
shahidali
4063 pencils

superb. love the simplicity and more importantly it should immediately connect with the target readers.

shahid

Adaddicted's picture
Adaddicted
3435 pencils

good... they are not the same old saucers!

withalltherespects

Icharyess's picture
Icharyess
13 pencils

very simple typography but has a deep meaning,, reflects each place,, like it ^^

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

5-star CRAP!

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