Penguin Books: Travel with words, Pisa

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010

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Phil Lestino's picture
Phil Lestino
1670 pencils

This leaves me totally cold. If you are travelling with words why is it necessary to try and make it into a picture...not exciting and why is the leaning tower green? That said I have just reached 1000 pencils! Hooray I hope they are coloured ones.

rambambiro's picture
57 pencils

i think the tower is green because the colours of the italian flag. The can't use red because it was used on the London example, so I supose thats how it ended green.

andyStock's picture
666 pencils

Couldn't disagree more Phil, I think all 3 of these are absolutely brilliant. I love the simplicity of them.

ek kanya's picture
ek kanya
814 pencils

sweet. very nice.

am an advertising junkie | read my flog at

mikeelrapido's picture
1929 pencils

Nice, but nothing special.


Shawali's picture
8385 pencils

It's nice and simple but it looks like their target audience is kids. The typo play looks like it comes a book for 5 yo.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Dzsoi's picture
5268 pencils

I kind of agree with Phil, clean concept but not very exciting. You really don't want to say reading is this boring, do you?

Carlos Garcia's picture
Carlos Garcia
846 pencils

I think it would be a better campaign if it used titles from Penguin Books instead of names of cities around the world.


Hiperion's picture
3138 pencils


nezvanova's picture
13 pencils

Suwwweeet u guys....above all a great idea

advocate's picture
268 pencils

nice graphic design only

luispiter's picture
2756 pencils

jajaja nice

brandingworthspreading's picture
648 pencils

Penguin as a brand is simple and elegant. I find it perfect.

Prime83's picture
497 pencils

Very nice.

Tommy G.'s picture
Tommy G.
897 pencils

easy concept. student idea.

thedesignaddict's picture
5329 pencils

The campaign is built on a plagiarized idea :-(

shahidali's picture
4063 pencils

superb. love the simplicity and more importantly it should immediately connect with the target readers.


Adaddicted's picture
3435 pencils

good... they are not the same old saucers!


Icharyess's picture
13 pencils

very simple typography but has a deep meaning,, reflects each place,, like it ^^

Spoonfeederxxx's picture
641 pencils

5-star CRAP!

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