Penguin Books: Travel with words, Pisa
Travel with words, meet the world.
Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010
20 Comments
This leaves me totally cold. If you are travelling with words why is it necessary to try and make it into a picture...not exciting and why is the leaning tower green? That said I have just reached 1000 pencils! Hooray I hope they are coloured ones.
i think the tower is green because the colours of the italian flag. The can't use red because it was used on the London example, so I supose thats how it ended green.
Couldn't disagree more Phil, I think all 3 of these are absolutely brilliant. I love the simplicity of them.
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sweet. very nice.
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Nice, but nothing special.
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It's nice and simple but it looks like their target audience is kids. The typo play looks like it comes a book for 5 yo.
I kind of agree with Phil, clean concept but not very exciting. You really don't want to say reading is this boring, do you?
I think it would be a better campaign if it used titles from Penguin Books instead of names of cities around the world.
CG
Yawn...
Suwwweeet u guys....above all a great idea
nice graphic design only
jajaja nice
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Penguin as a brand is simple and elegant. I find it perfect.
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Very nice.
easy concept. student idea.
The campaign is built on a plagiarized idea :-(
http://www.blanka.co.uk/i/products/3260.jpg
superb. love the simplicity and more importantly it should immediately connect with the target readers.
shahid
good... they are not the same old saucers!
withalltherespects
very simple typography but has a deep meaning,, reflects each place,, like it ^^
5-star CRAP!