Penguin Books: Travel with words, Paris

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010

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13 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

What a surprise....NOT.....If penguin were advertising a new range of travel guides then fine but I assume they are NOT

ek kanya's picture
ek kanya
814 pencils

nice. makes adertising a joy.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

mikeelrapido's picture
mikeelrapido
1929 pencils

This one is nice.

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Shawali's picture
Shawali
8391 pencils

Paris with an A as the Eiffel is nothing new, but i guess it works within this camapign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kimi yancek's picture
kimi yancek
26 pencils

what is the new about the Paris? its gone be eiffel always...

paris=eiffel, NY=statue of liberty, london=double-decker bus, rome=pisa tower, moscow=kremlin.....

pork_eater's picture
pork_eater
662 pencils

Rome = pisa tower ??

Without forgetting Buenos Aires = Rio's Christ

:D

Shawali's picture
Shawali
8391 pencils

You didn't get what i meant: the A of Paris as an Eiffel Tower is an old trick... And the Pisa Tower is actually in Pisa... Hence "Pisa" Tower. =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

luispiter's picture
luispiter
2756 pencils

i like it

foxforce5's picture
foxforce5
18 pencils

This one i like the best out of both of them

thedesignaddict's picture
thedesignaddict
5366 pencils

The campaign is built on a plagiarized idea :-(

http://www.blanka.co.uk/i/products/3260.jpg

Adaddicted's picture
Adaddicted
3435 pencils

the linked one is stronger for London, thanks for sharing.

withalltherespects

Hydrogen's picture
Hydrogen
86 pencils

so old

hydrogen

imagineit's picture
imagineit
552 pencils

I think these are fab!

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