Penguin Books: Travel with words, Paris

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010


Phil Lestino's picture
Phil Lestino
1686 pencils

What a surprise....NOT.....If penguin were advertising a new range of travel guides then fine but I assume they are NOT

ek kanya's picture
ek kanya
814 pencils

nice. makes adertising a joy.

am an advertising junkie | read my flog at

mikeelrapido's picture
1929 pencils

This one is nice.


Shawali's picture
8448 pencils

Paris with an A as the Eiffel is nothing new, but i guess it works within this camapign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kimi yancek's picture
kimi yancek
26 pencils

what is the new about the Paris? its gone be eiffel always...

paris=eiffel, NY=statue of liberty, london=double-decker bus, rome=pisa tower, moscow=kremlin.....

john ler's picture
john ler
667 pencils

Rome = pisa tower ??

Without forgetting Buenos Aires = Rio's Christ


Shawali's picture
8448 pencils

You didn't get what i meant: the A of Paris as an Eiffel Tower is an old trick... And the Pisa Tower is actually in Pisa... Hence "Pisa" Tower. =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

luispiter's picture
2756 pencils

i like it

foxforce5's picture
18 pencils

This one i like the best out of both of them

thedesignaddict's picture
5415 pencils

The campaign is built on a plagiarized idea :-(

Adaddicted's picture
3435 pencils

the linked one is stronger for London, thanks for sharing.


Hydrogen's picture
86 pencils

so old


imagineit's picture
552 pencils

I think these are fab!

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