Penguin Books: Travel with words, Paris
Travel with words, meet the world.
Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010
Travel with words, meet the world.
Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010
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13 Comments
What a surprise....NOT.....If penguin were advertising a new range of travel guides then fine but I assume they are NOT
nice. makes adertising a joy.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
This one is nice.
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Paris with an A as the Eiffel is nothing new, but i guess it works within this camapign.
what is the new about the Paris? its gone be eiffel always...
paris=eiffel, NY=statue of liberty, london=double-decker bus, rome=pisa tower, moscow=kremlin.....
Rome = pisa tower ??
Without forgetting Buenos Aires = Rio's Christ
:D
You didn't get what i meant: the A of Paris as an Eiffel Tower is an old trick... And the Pisa Tower is actually in Pisa... Hence "Pisa" Tower. =)
i like it
www.barcreativo.com
This one i like the best out of both of them
The campaign is built on a plagiarized idea :-(
http://www.blanka.co.uk/i/products/3260.jpg
the linked one is stronger for London, thanks for sharing.
withalltherespects
so old
I think these are fab!