Penguin Books: Staircase
Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography
9 comments
please someone explain the product
love anything creative
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Infected by a virus called CREATIVE | "And ya I Love Everything"
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What's the benefit here? Books have plots. If a picture is worth a thousand words, I think this ad has shot itself in the foot.
this does not really fit in the set, it's weak compared to the rest.
To be honest I'd rather see a picture then read this book if it takes you 3 pages to discover that she's fallen down the stairs!
mikepants - Have you never read any Tolkein...?
hey scuds I doubt if Tolkien would have taken two pages to narrate a descent of two measly steps down the stairs case (note the position of pages 74 & 75)
Strike two stones with one bird
this is even stronger than the other one. more, please!
Mindhunter: clearly anybody dissingthis ads is not a reader, the experience is so being sold here. hail tolkien and all book lovers..mikepants is retarded hehehe
Mindhunter
Retarded is a pretty strong word but i do agree Mikepants should be faster on the uptake especially for a copywrighter
Strike two stones with one bird