Penguin Books: Staircase

Penguin Books: Staircase

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Your rating: None Average: 6.6 (11 votes)

Comments

Funky_Frogii's picture
Submitted by Funky_Frogii on Thu, 2008-06-19 03:29.

please someone explain the product

love anything creative
http://addot.blogspot.com/

Submitted by Slum on Thu, 2008-06-19 03:41.

What's the benefit here? Books have plots. If a picture is worth a thousand words, I think this ad has shot itself in the foot.

Submitted by Alistair Craven on Thu, 2008-06-19 04:00.

this does not really fit in the set, it's weak compared to the rest.

Submitted by mikepants2005 on Thu, 2008-06-19 06:47.

To be honest I'd rather see a picture then read this book if it takes you 3 pages to discover that she's fallen down the stairs!

Submitted by scuds on Thu, 2008-06-19 07:41.

mikepants - Have you never read any Tolkein...?

Submitted by Brema on Thu, 2008-06-19 08:20.

hey scuds I doubt if Tolkien would have taken two pages to narrate a descent of two measly steps down the stairs case (note the position of pages 74 & 75)

Submitted by krautland on Thu, 2008-06-19 16:45.

this is even stronger than the other one. more, please!

Submitted by purplerodent on Fri, 2008-06-20 03:47.

Mindhunter: clearly anybody dissingthis ads is not a reader, the experience is so being sold here. hail tolkien and all book lovers..mikepants is retarded hehehe

Submitted by Brema on Fri, 2008-06-20 05:11.

Retarded is a pretty strong word but i do agree Mikepants should be faster on the uptake especially for a copywrighter