Penguin Books: Staircase

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography

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9 comments

funky_frogii's picture
funky_frogii
2536 pencils

please someone explain the product

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Slum's picture
Slum
52 pencils

What's the benefit here? Books have plots. If a picture is worth a thousand words, I think this ad has shot itself in the foot.

Alistair C.'s picture
Alistair C.
692 pencils

this does not really fit in the set, it's weak compared to the rest.

mikepants2005's picture
mikepants2005
504 pencils

To be honest I'd rather see a picture then read this book if it takes you 3 pages to discover that she's fallen down the stairs!

scuds's picture
scuds
8 pencils

mikepants - Have you never read any Tolkein...?

Brema's picture
Brema
192 pencils

hey scuds I doubt if Tolkien would have taken two pages to narrate a descent of two measly steps down the stairs case (note the position of pages 74 & 75)

Strike two stones with one bird

krautland's picture
krautland
3225 pencils

this is even stronger than the other one. more, please!

purplerodent's picture
purplerodent
123 pencils

Mindhunter: clearly anybody dissingthis ads is not a reader, the experience is so being sold here. hail tolkien and all book lovers..mikepants is retarded hehehe

Mindhunter

Brema's picture
Brema
192 pencils

Retarded is a pretty strong word but i do agree Mikepants should be faster on the uptake especially for a copywrighter

Strike two stones with one bird

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